Ann-Kristin Kupfer and Thorsten Hennig-Thurau win the prestigious JAMS Best Paper Award

Dr. Ann-Kristin Kupfer and Prof. Dr. Thorsten Hennig-Thurau (Marketing Center Münster) have been selected as recipients of the prestigious Sheth Foundation Best Paper Award, which honors the best article published in the Journal of the Academy of Marketing Science, on of marketing’s A journals.