News | Chair of Digital Transformation

Welcome Diana!

We would like to introduce Diana. Diana is a doctoral student at Bucharest University of Economic Studies (ASE Bucharest) focusing on the impact of new technologies on consumer behaviour, blending neuromarketing, AI, VR/AR, and advertising research. Specifically, she investigates how emerging technologies transform the way consumers process, interpret, and respond to digital advertising. Her main goal is to develop a simple, ownable theoretical model that explains technology-driven shifts in consumer attention and trust. Diana‘s current focus areas include:

Spatial Marketing Research at the DTOM

Recently, Prof. Dr. Sebastian Hohenberg was guest at the 5th annual workshop on Digital Technologies in Operations and Marketing (DTOM) at the TUM School of Management. As one of 40 researchers Prof. Dr. Sebastian Hohenberg presented insights on his current research - in particular: Spatial Marketing Research and therefore he introduced the Spatial Data Platform 💡

Some key features of the platform:

✅ Use pre-built environments or create completely custom ones.

✅ Design complex study flows with ease.

Read more about Spatial Marketing Research at the DTOM

Invitation Accenture fireside chat 2025

Dear Münster students,

as part of his visit to Münster University and its School of Business & Economics, the Chair of Digital Transformation is excited to host a Fireside Chat for Master Students with Alexander Lüring, Managing Director at Accenture and member of the European Pricing Practice Leadership Team.

Read more about Invitation Accenture fireside chat 2025

Exam inspection | MSc 'Digital B2B Marketing'

The exam inspection for the lecture 'Digital B2B Marketing' (MSc) will take place on:

Monday, 10. November 2025 – 13:00 to 15:00, Seminar room 02 (Schlossplatz 03)

Please register for a timeslot to participate in the exam inspection. You can register by sending a mail to Hendrik Schierwater (hendrikmartin.schierwater@wiwi.uni-muenster.de) An exam inspection without registration is not possible.

Read more about Exam inspection | MSc 'Digital B2B Marketing'

Sebastian Hohenberg is New Associate Editor of the Journal of Marketing Research

We are proud to announce that Prof. Dr. Sebastian Hohenberg is one of the new associate editors of the renowned Journal of Marketing Research (JMR) published by the American Marketing Association. You can find more information in the full article published by the Faculty of Business & Economics at the University of Münster here

Read more about Sebastian Hohenberg is New Associate Editor of the Journal of Marketing Research

XR-Metaverse Conference 2025

What's the future of marketing and XR research? We believe it's immersive, interactive, and spatial. 💡

That's why we were so excited to be at the International XR-Metaverse Conference 2025, where our research assistant Patrick presented our project: The Spatial Data Platform.

Imagine a platform where researchers can:
✅ Use pre-built environments or create completely custom ones.
✅ Design complex study flows with ease.
✅ Conduct immersive studies with single or multiple participants.
✅ Gather rich spatial data like never before.

Read more about XR-Metaverse Conference 2025

1st Lecture | The Digital Transformation Playbook - New Business Paradigms for Changing Markets Tuesday, 3. June 2025 – 12:00: to 16:00

More information here

Exam inspection | BSc Digital Transformation and Changing Markets (ST24)

The exam inspection for the lecture Digital Transformation and Changing Markets (ST24) (BSc) will take place on:

Monday, 04. November 2024 – 13:00 to 17:00, Seminar room 02 (Schlossplatz 03)

Read more about Exam inspection | BSc Digital Transformation and Changing Markets (ST24)

Exam inspection | MSc 'Digital B2B Marketing'

The exam inspection for the lecture 'Digital B2B Marketing' (MSc) will take place on:

Monday, 14. October 2024 – 10:00 to 12:00, Seminar room 02 (Schlossplatz 03)

Read more about Exam inspection | MSc 'Digital B2B Marketing'