Who Coordinates Organizational Growth?
Growth is one of the most important priorities for organizations. Yet growth-related activities are often spread across functions, creating coordination challenges across marketing, sales, product development, and customer success.
A recent article by Yashar Atefi, Sebastian Hohenberg, Saeed Janani, and Wei Zhou, published in the Journal of Marketing, examines how organizations address this challenge through the creation of Growth Departments and the appointment of Chief Growth Officers (CGOs).
