🎤 Prof. Dr. Sebastian Hohenberg recently joined the Industrial Marketing Management Summit: Baltic States at Kozminski University in Warsaw. In his keynote, “Growth in Times of Radical Change: New Growth Opportunities for Business – and for B2B Research”, he explored how companies can identify and realize new growth opportunities in times of radical change.
Growth is one of the most important priorities for organizations. Yet growth-related activities are often spread across functions, creating coordination challenges across marketing, sales, product development, and customer success.
A recent article by Yashar Atefi, Sebastian Hohenberg, Saeed Janani, and Wei Zhou, published in the Journal of Marketing, examines how organizations address this challenge through the creation of Growth Departments and the appointment of Chief Growth Officers (CGOs).
Congratulations to Hendrik Schierwater on successfully defending his dissertation "Immersive Augmented Reality in Marketing: Mapping the Field, Theorizing and Configuring Value Creation, Demonstrating Effects."
Prof. Dr. Sebastian Hohenberg, Chair of Digital Transformation and Co-Director of the Center for Business Transformation, has been named an Outstanding Reviewer by the Journal of Marketing.
Congratulations to Sebastian on this achievement.
Read the full news article here.
From May 14–16, Sebastian Hohenberg and Maximilian Prell participated in the 2026 AMA Marketing Strategy Consortium in Atlanta.
The conference brought together researchers from different universities and career stages to discuss current developments and future directions in marketing strategy research. Across the various sessions and informal discussions, a wide range of topics was explored, including AI and machine learning in marketing, digital consumer behavior, and emerging research methods.🔍
The exam inspection for the lecture 'Digital Transformation and Changing Markets' (BSc) will take place on:
Firday, 08. Mai 2026 – 13:00 to 15:00, Seminar room 02 (Schlossplatz 03)
We are proud to share that Prof. Dr. Sebastian Hohenberg received the Varadarajan Award for Early Career Contributions to Marketing Strategy Research.
More information can be found in the full article published by the Faculty of Business & Economics at the University of Münster here.
You can also find out more about Prof. Dr. Sebastian Hohenberg here.
The Chair of Digital Transformation (DIGIT) is proud to announce that Sebastian Hohenberg has been named co-recipient of the 2025 Varadarajan Award for Early Career Contributions to Marketing Strategy Research, awarded by the American Marketing Association’s (AMA) Marketing Strategy Special Interest Group. The Varadarajan Award is one of the field’s most prestigious recognitions and honors scholars whose work has made an exceptional contribution to marketing strategy research and practice.
We would like to introduce Diana. Diana is a doctoral student at Bucharest University of Economic Studies (ASE Bucharest) focusing on the impact of new technologies on consumer behaviour, blending neuromarketing, AI, VR/AR, and advertising research. Specifically, she investigates how emerging technologies transform the way consumers process, interpret, and respond to digital advertising. Her main goal is to develop a simple, ownable theoretical model that explains technology-driven shifts in consumer attention and trust. Diana‘s current focus areas include: