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DIGIT

Research Exchange at the 2026 AMA Marketing Strategy Consortium

From May 14–16, Sebastian Hohenberg and Maximilian Prell participated in the 2026 AMA Marketing Strategy Consortium in Atlanta.  

The conference brought together researchers from different universities and career stages to discuss current developments and future directions in marketing strategy research. Across the various sessions and informal discussions, a wide range of topics was explored, including AI and machine learning in marketing, digital consumer behavior, and emerging research methods.🔍 

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DIGIT

Marketing Strategy Research: Varadarajan Award for Prof. Hohenberg

We are proud to share that Prof. Dr. Sebastian Hohenberg received the Varadarajan Award for Early Career Contributions to Marketing Strategy Research.

More information can be found in the full article published by the Faculty of Business & Economics at the University of Münster here.

You can also find out more about Prof. Dr. Sebastian Hohenberg here.

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DIGIT

Sebastian Hohenberg receives 2025 Varadarajan Award

The Chair of Digital Transformation (DIGIT) is proud to announce that Sebastian Hohenberg has been named co-recipient of the 2025 Varadarajan Award for Early Career Contributions to Marketing Strategy Research, awarded by the American Marketing Association’s (AMA) Marketing Strategy Special Interest Group. The Varadarajan Award is one of the field’s most prestigious recognitions and honors scholars whose work has made an exceptional contribution to marketing strategy research and practice.

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DIGIT

Welcome Diana!

We would like to introduce Diana. Diana is a doctoral student at Bucharest University of Economic Studies (ASE Bucharest) focusing on the impact of new technologies on consumer behaviour, blending neuromarketing, AI, VR/AR, and advertising research. Specifically, she investigates how emerging technologies transform the way consumers process, interpret, and respond to digital advertising. Her main goal is to develop a simple, ownable theoretical model that explains technology-driven shifts in consumer attention and trust. Diana‘s current focus areas include:

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DIGIT

Spatial Marketing Research at the DTOM

Recently, Prof. Dr. Sebastian Hohenberg was guest at the 5th annual workshop on Digital Technologies in Operations and Marketing (DTOM) at the TUM School of Management. As one of 40 researchers Prof. Dr. Sebastian Hohenberg presented insights on his current research - in particular: Spatial Marketing Research and therefore he introduced the Spatial Data Platform 💡

Some key features of the platform:

✅ Use pre-built environments or create completely custom ones.

✅ Design complex study flows with ease.

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Tags: Research
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DIGIT

Exam inspection | MSc 'Digital B2B Marketing'

The exam inspection for the lecture  'Digital B2B Marketing' (MSc) will take place on:

 

Monday, 10. November 2025 – 13:00 to 15:00, Seminar room 02 (Schlossplatz 03)

Please register for a timeslot to participate in the exam inspection. You can register by sending a mail to Hendrik Schierwater (hendrikmartin.schierwater@wiwi.uni-muenster.de) An exam inspection without registration is not possible.

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DIGIT

Sebastian Hohenberg is New Associate Editor of the Journal of Marketing Research

We are proud to announce that Prof. Dr. Sebastian Hohenberg is one of the new associate editors of the renowned Journal of Marketing Research (JMR) published by the American Marketing Association. You can find more information in the full article published by the Faculty of Business & Economics at the University of Münster here

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Tags: Research