We are proud to announce that Prof. Dr. Sebastian Hohenberg is one of the new associate editors of the renowned Journal of Marketing Research (JMR) published by the American Marketing Association. You can find more information in the full article published by the Faculty of Business & Economics at the University of Münster here
What's the future of marketing and XR research? We believe it's immersive, interactive, and spatial. 💡
That's why we were so excited to be at the International XR-Metaverse Conference 2025, where our research assistant Patrick presented our project: The Spatial Data Platform.
Imagine a platform where researchers can:
✅ Use pre-built environments or create completely custom ones.
✅ Design complex study flows with ease.
✅ Conduct immersive studies with single or multiple participants.
✅ Gather rich spatial data like never before.
The exam inspection for the lecture Digital Transformation and Changing Markets (ST24) (BSc) will take place on:
Monday, 04. November 2024 – 13:00 to 17:00, Seminar room 02 (Schlossplatz 03)
The exam inspection for the lecture 'Digital B2B Marketing' (MSc) will take place on:
Monday, 14. October 2024 – 10:00 to 12:00, Seminar room 02 (Schlossplatz 03)
Please register for a timeslot to participate in the exam inspection. You can register by sending a mail to Hendrik Schierwater (hendrikmartin.schierwater@wiwi.uni-muenster.de) An exam inspection without registration is not possible.
Max has joined our team on August 1st.
He holds a double Master's degree from Católica Lisbon School of Business & Economics and FGV/EBAPE Rio de Janeiro, specializing in Strategic Marketing and Management.
Before joining our chair, Max spent five years working in strategy consulting. During this time, he concentrated on digital transformation and corporate growth strategies across various industries and clients.
The Chair of Digital Transformation, led by Sebastian Hohenberg, is proud to announce its position among the most productive researchers according to the new MKTBIG15TM Journals ranking.
We're excited to share the findings of our latest research, published in the Journal of Academy of Marketing Science (JAMS). Did you know that the dynamics of advice seeking and advice giving within sales teams are greatly influenced by the type of incentives provided? Our study reveals that individual incentives encourage advice seeking but deter advice giving. Conversely, team incentives stimulate advice giving but reduce advice seeking.
Check out the video summary here.
The University of Münster's Chair for Digital Transformation recently attended the Hannover Messe 2023, where the team immersed in lively discussions and hands-on experiences related to digital transformation, the Metaverse, and extended reality (XR) technologies. The event was a great opportunity for the team to explore cutting-edge technologies and connect with professionals from both industry and academia.