🤝 Dr. Hendrik Schierwater and Patrick Wöhnl recently attended the 5th Conference on Market-Oriented Management (MOMC 2026) in Mannheim. The conference brought together researchers from different universities to discuss current developments in marketing and market-oriented management.
The exam inspection for the lecture 'Digital B2B Marketing' (MSc) will take place on:
Monday, 2. November 2026 – 13:00 to 15:00, Seminar room 02 (Schlossplatz 03)
🎤 Prof. Dr. Sebastian Hohenberg recently joined the Industrial Marketing Management Summit: Baltic States at Kozminski University in Warsaw. In his keynote, “Growth in Times of Radical Change: New Growth Opportunities for Business – and for B2B Research”, he explored how companies can identify and realize new growth opportunities in times of radical change.
Growth is one of the most important priorities for organizations. Yet growth-related activities are often spread across functions, creating coordination challenges across marketing, sales, product development, and customer success.
A recent article by Yashar Atefi, Sebastian Hohenberg, Saeed Janani, and Wei Zhou, published in the Journal of Marketing, examines how organizations address this challenge through the creation of Growth Departments and the appointment of Chief Growth Officers (CGOs).
Congratulations to Hendrik Schierwater on successfully defending his dissertation "Immersive Augmented Reality in Marketing: Mapping the Field, Theorizing and Configuring Value Creation, Demonstrating Effects."
Prof. Dr. Sebastian Hohenberg, Chair of Digital Transformation and Co-Director of the Center for Business Transformation, has been named an Outstanding Reviewer by the Journal of Marketing.
Congratulations to Sebastian on this achievement.
Read the full news article here.
From May 14–16, Sebastian Hohenberg and Maximilian Prell participated in the 2026 AMA Marketing Strategy Consortium in Atlanta.
The conference brought together researchers from different universities and career stages to discuss current developments and future directions in marketing strategy research. Across the various sessions and informal discussions, a wide range of topics was explored, including AI and machine learning in marketing, digital consumer behavior, and emerging research methods.🔍
The exam inspection for the lecture 'Digital Transformation and Changing Markets' (BSc) will take place on:
Firday, 08. Mai 2026 – 13:00 to 15:00, Seminar room 02 (Schlossplatz 03)
We are proud to share that Prof. Dr. Sebastian Hohenberg received the Varadarajan Award for Early Career Contributions to Marketing Strategy Research.
More information can be found in the full article published by the Faculty of Business & Economics at the University of Münster here.
You can also find out more about Prof. Dr. Sebastian Hohenberg here.