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DIGIT

XR-Metaverse Conference 2025

What's the future of marketing and XR research? We believe it's immersive, interactive, and spatial. 💡

That's why we were so excited to be at the International XR-Metaverse Conference 2025, where our research assistant Patrick presented our project: The Spatial Data Platform.

Imagine a platform where researchers can:
✅ Use pre-built environments or create completely custom ones.
✅ Design complex study flows with ease.
✅ Conduct immersive studies with single or multiple participants.
✅ Gather rich spatial data like never before.

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Tags: Research
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DIGIT

Exam inspection | MSc 'Digital B2B Marketing'

The exam inspection for the lecture  'Digital B2B Marketing' (MSc) will take place on:

 

Monday, 14. October 2024 – 10:00 to 12:00, Seminar room 02 (Schlossplatz 03)

Please register for a timeslot to participate in the exam inspection. You can register by sending a mail to Hendrik Schierwater (hendrikmartin.schierwater@wiwi.uni-muenster.de) An exam inspection without registration is not possible.

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DIGIT

Welcome Maximilian Prell!

Max has joined our team on August 1st.

He holds a double Master's degree from Católica Lisbon School of Business & Economics and FGV/EBAPE Rio de Janeiro, specializing in Strategic Marketing and Management.

Before joining our chair, Max spent five years working in strategy consulting. During this time, he concentrated on digital transformation and corporate growth strategies across various industries and clients.

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DIGIT

How to use individual & team incentives effectively

We're excited to share the findings of our latest research, published in the Journal of Academy of Marketing Science (JAMS). Did you know that the dynamics of advice seeking and advice giving within sales teams are greatly influenced by the type of incentives provided? Our study reveals that individual incentives encourage advice seeking but deter advice giving. Conversely, team incentives stimulate advice giving but reduce advice seeking.

Check out the video summary here. 

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Tags: Research
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DIGIT

Recap of Hannover Messe 2023

Exploring the Digital Transformation

The University of Münster's Chair for Digital Transformation recently attended the Hannover Messe 2023, where the team immersed in lively discussions and hands-on experiences related to digital transformation, the Metaverse, and extended reality (XR) technologies. The event was a great opportunity for the team to explore cutting-edge technologies and connect with professionals from both industry and academia.

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Tags: Research
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Gast

The Future of Business Research: Collaborating and Transforming through XR Technologies

Image showing the workshop in XR ChanCe office

We're excited to share news of an engaging virtual workshop recently organized by the University of Münster's Center for Business Transformation (ChanCe). On March 30th, 2023, the Chair for Digital Transformation and the Chair for Transformation of Work, along with other faculty members of the University of Münster’s School of Business and Economics, collaborated to explore the innovative collaboration possibilities of the Metaverse.

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Tags: Research