Holistic Selling – this is the future concept for B2B sales described by Prof. Dr. Manfred Krafft, Director of the Institute of Marketing, together with Tim Kalwey, Murali Mantrala, and Yeji Lim in their new study "Holistic Selling – An Emerging Paradigm in B2B Markets." The article has just been published in the Journal of Marketing, an A+ publication and one of the top journals in marketing science.
Professor Dr. Jan vom Brocke from the University of Münster has been elected the next president of the Association for Information Systems (AIS), the global association for Information Systems research and education. He will take up the honorary position on July 1, 2025, leading the international association for a three-year term as its 32nd president – and only the third representative from a German university to hold this office.
At the Master Info Day Master Your Future on April 4, 2025, around 100 prospective students – from Lübeck to Innsbruck – gained valuable insights into the Master’s programs offered at the School of Business and Economics at the University of Münster. A central part of the program, held in the university’s historic Schloss, was the session "Chart Your Future: Get in Touch with the SBE-Experience", moderated by Dean Prof. Dr. Thomas Langer.
On April 7, 2025, the School of Business and Economics and the Department of Information Systems bid farewell to Prof. Dr. Dr. h.c. Jörg Becker during his “last” lecture. Since 1990, Jörg Becker has significantly shaped the department and the field of Information Systems. His research has left a lasting impression in the areas of process management, data management, e-government, information modeling, retail information systems and hybrid value creation.
On April 1st, around 200 new Bachelor's and Master's students, as well as nearly 40 international incoming students, began their studies at the School of Business and Economics under bright sunshine. The Dean, Prof. Dr. Thomas Langer, opened Orientation Week which was organized by the student council. The incoming students, who are spending a semester abroad in Münster, were welcomed by Sina Heidtke from the School’s International Relations Center. At the Leonardo Campus, the Master's students in the Information Systems program were greeted by program manager Dr. Lena Clever.
In Part 15 of the Alumni Stories, we take a look at the career of Stefan Kooths, Director of the Business Cycle and Growth Research Center at Kiel Institute for the World Economy (IfW Kiel). After studying economics at the University of Münster, his path led him from research and teaching to applied economic analysis and policy advising. In the interview, he shares insights into the challenges of economic forecasting, explains why reliable predictions are crucial, and reflects on the experiences from his studies that still influence him today.
Dr. Felix Hoch and Philip Nicolai Zilke from the University of Münster have received an invitation to the internationally renowned Lindau Nobel Laureate Meeting. For more than 70 years, this prestigious event has served as a globally recognized forum for exchange between Nobel Laureates and outstanding young scientists. The selected young scientists attending the Lindau Meeting represent the next generation of exceptional researchers. To be invited, candidates must successfully complete a rigorous, multi-stage application and selection process. Dr. Felix Hoch and Philip Zilke have successfully passed this selection process.
People Make the University – with this message, the University of Münster publishes its 2024 yearbook, honoring twelve outstanding individuals from research, teaching, and student engagement through personal portraits. Three of them come from the School of Business & Economics. In their portraits, Maximilian Sommer, Prof. Dr. Andreas Pfingsten, and Prof. Dr. Julia Backmann each highlight – in very different ways – just how diverse and vibrant the schoool is.
In the 14th edition of our Alumni Stories, we take a look at the career of Jens Sulek, who has been leading the automotive division of Capgemini in Germany as Executive Vice President since January of this year. After studying Information Systems with a focus on marketing, he quickly set his sights on the automotive industry, gaining valuable experience at renowned companies such as Jaguar Land Rover and Porsche. In this interview, Mr. Sulek shares what sparked his passion for the industry and why business sciences in Münster have played a defining role in his journey.
