Around 80 percent of people in Germany regularly or occasionally buy organic products. More and more of them are also available from discounters. According to a recent study conducted by the Bundesministerium für Ernährung und Landwirtschaft, discounters are consumers’ second most important point of contact for purchasing organic products. In an interview with Radio RST, Professor Manfred Krafft, head of the Chair of Marketing Management at SBE, talks about the importance of organic products for discount markets.
The organization of examinations at the School of Business and Economics during the Winter Semester 2020/21 was again significantly affected by the contact restrictions to contain the spread of the Corona pandemic. Already in the summer semester 2020, online examinations in various forms were offered in addition to on site examinations at Halle Münsterland and in the lecture hall building at Schlossplatz, where high capacities made it possible to maintain safety distances and restrict contacts.
On March 18, 2021, the “Institut für Marktorientierte Unternehmensführung” (IMU) at the University of Mannheim held its first digital spring conference with the theme "Turning Data into Insights - Customer Engagement in the Digital Age". Subsequently to insightful presentations, the IMU presented the “IMU Research for Practice Award” for scientifically excellent dissertations with high practical relevance for market-oriented corporate management. Since the spring conference could not take place last year, the awarding of the prize to last year's winner Dr. Jonas Schmidt, research fellow at the Chair of Marketing Management (IfM), was first made up for.
The corona pandemic has radically changed the way we go about our daily lives. Social distancing, travel restrictions, temporarily closed schools and an increased need for medical care are just some of the effects caused by the virus. In this difficult time, it remains important for both amateur and professional athletes to stay active despite many restrictions. Professional athletes also need to compete to earn their living. However, it is often emphasized that the risks of infection are high when participating in sports that involve some degree of physical contact.
Twelve professors of the School of Business and Economics have achieved top ranking results in the current edition of the “Forschungsmonitoring” (research monitoring program). The researchers have received excellent ratings for their publications in leading journals. The business administration ranking evaluates the research performance of business researchers who come from or are active in German-speaking countries. The ranking is compiled by the KOF Research Institute of the ETH Zürich together with the Düsseldorf Institute for Competition Economics on behalf of the weekly business magazine WirtschaftsWoche.
The idea contest "IDEAS@REACH" of the REACH EUREGIO Start-up Center was successfully launched on 19 February 2021. Seven projects will be funded with almost € 200,000. Under the claim "REACH FOR IDEAS. IDEAS@REACH 2020/2021", ideas were requested that would improve the start-up culture and raise awareness of the topic of start-ups at the WWU. The aim is to sustainably establish a start-up-friendly ecosystem.
This summer term the Chair of International Financial Management led by Prof. Dr. Nadja Guenster can offer again the class Socially Responsible Investing (SRI). The class presents a unique opportunity for master students to explore how ESG (environmental, social, and governance) factors are measured and incorporated into modern investment strategies. To teach this class, we have invited Lloyd Kurtz - a leading expert in the field. Lloyd Kurtz is visiting us from Northwestern University, Kellogg School of Management.
Interview with Prof. Raoul Kübler about Sponsoring of Offshore Sailing and Success of German Vendee Globe Sailor Boris Herrmann
MCM Professor Raoul Kübler was interviewed by Germany’s leading online sailing magazine segelreporter.com. With Boris Herrmann being the first German sailor to finish the world’s hardest solo around the world race, sailing gained in popularity and enjoyed a substantial increase in screen and media time. In his interview, Professor Kübler discusses the reasons behind the growing public interest in offshore sailing and how Boris Herrmann successfully used social media to engage with a worldwide audience to promote his campaign but also sailing in general. He concludes that the accessibility of Boris Herrmann, the high degree of authenticity and emotionality was a huge benefit for the campaign and helped Boris Herrmann and his team to sustainably engage a large audience.
Since April 2011, the School of Business and Economics (SBE) has carried the accreditation seal of the Association to Advance Collegiate Schools of Business (AACSB). This week, the SBE received confirmation of its second successful re-accreditation, which is valid for five years. The accreditation organization thus confirms the high quality of the School's study programmes. “We are very pleased about the renewed confirmation of our claim to excellence and continuous progress at our School. At the same time, we see the accreditation as an incentive to continue this positive development,” says Prof. Dr. Gottfried Vossen, Dean of the School.