With 101 exchange students - so-called "incomings" - international exchange fully returns to the School of Business and Economics (SBE) in the summer semester 2022. In previous semesters, student exchanges were significantly limited due to the pandemic situation. With the return, the SBE sets a new record: Never before in the history of the school has the number of 100 incoming students been exceeded in a summer semester.

Two decades ago, MCM professor Thorsten Hennig-Thurau introduced the topic of customer articulations on the internet ("electronic word of mouth") to scientific research; his study, published in the Journal of Interactive Marketing, has been cited almost 8,000 times. Now a team of researchers at the Marketing Center Münster (MCM) has shed further light on word-of-mouth as probably the most powerful source of information in the digital market environment.

Marketing EDGE, a nonprofit education organization, today announced that Sonja Gensler, an Extraordinary Professor at the Marketing Center Münster has been named co-editor-designate of Marketing EDGE’s Journal of Interactive Marketing® (JIM). Gensler will join Arvind Rangaswamy Jonas H. Anchel Professor of Marketing at Penn State, Smeal College of Business, in leading the journal.