Firms can defend themselves against new competition not only through innovation or price cuts, but also through their cost structure. This is shown by a new study by Prof. Dr. Martin Artz, Head of the Institute of Management Accounting and Control, together with Martin Holzhacker (Michigan State University) and André Hoppe (KU Leuven), published in The Accounting Review, one of the world's leading academic journals in accounting.
The University of Münster has published its 2025 annual portrait series “Twelve Months, Twelve People”. With this publication, the Communications and Public Relations Office highlights the diversity of the university and presents several outstanding personalities from the past year. Among them is Prof. Jan vom Brocke, Director of the Department of Information Systems, Chair of Information Systems and Business Process Management, and Director of the European Research Center for Information Systems (ERCIS).
Professor Sebastian Hohenberg was presented with the American Marketing Association (AMA) Varadarajan Award for Early Career Contributions to Marketing Strategy Research 2025 at the AMA Winter Conference in Madrid. He is only the second professor from a German university to receive this honour. The Varadarajan Award is one of the most prestigious awards in the field of marketing strategy and honours academics whose work has made an exceptional contribution to research and practice.
In Part 24 of the Alumni Stories, we introduce Gerd Hartwig. After studying Business Administration at the University of Münster, he began his career as an HR Officer and later as Head of Management Development at Oetker’s central administration in Bielefeld. He subsequently held positions as HR Director at Deutsche Postbank AG, member of the Executive Board of the Federal Pension Service for Post and Telecommunications, and, from 2004, as General Representative/CHRO at CLAAS, where he played a key role in shaping global HR and organizational development until his retirement in 2018. Even after retirement, Gerd Hartwig continues to serve as an advisor to CLAAS and is active on supervisory boards, employers’ associations, the Chamber of Industry and Commerce, and the Advisory Board of the School of Business & Economics.
Will AI save the world? Prof. Dr. Jan vom Brocke, Head of the Institute for Information Systems, addresses this and other questions in an interview with WELT on 15 February 2026. He describes AI as a tool with certain strengths that can make processes more efficient and assist with complex tasks, but at the same time emphasises that it should be used consciously and responsibly.
How do we educate our students for the future so that they remain in demand on the job market despite AI? What happens when AI competes against AI? And why is this scenario a ‘Candyland’ for game theorists? These questions are answered in the short videos for the first edition of our ‘Update Wirtschaft’ format, which are now available on our YouTube channel.
The official scholarship ceremony for the University of Münster's ‘ProTalent’ programme took place in a festive setting in the castle's auditorium. AlumniUM e.V., the alumni association of the School of Business and Economics, is once again making a special contribution this year: as a gold sponsor, the association supported the financing of six of the 315 scholarships.
From 9 to 19 February 2026, the ‘Ulysseus International Weeks’ will take place – a two-week online event that introduces students to the diverse exchange and learning opportunities within the European university alliance Ulysseus. We at the School of Business and Economics are also taking part!
Our Career Development Center (CDC) looks back on a diverse and practice-oriented semester. Over the past months, students gained a wide range of insights into career paths, corporate practice, and key future skills. The A.S.I. Application Guide provided in-depth knowledge for a confident start to the application process. The workshop with PwC focused on assessment centers, case studies, soft-skill exercises, and individual feedback. viadee offered hands-on insights into pentesting and web security, providing an application-oriented introduction to IT security.
