Combining scientific know-how with an entrepreneurial spirit – this was the idea envisaged by the University of Münster and the Dutch University of Twente, in cooperation with their start-up centres REACH and Novel-T, when they awarded the “Reach Euregio Chair” for the first time on Thursday evening (October 14). The recipients, Dr. Kati Ernst (the founder of ooia) and Corinne Vigreux (the founder of TomTom), were presented with the award in the auditorium in the Schloss for their entrepreneurial dedication and their function as role models.
Professor Manfred Krafft, head of the Chair of Marketing Management at the University of Münster, has been appointed as "Honorary Professor" at the University of Auckland for a period of three years. Until recently, he was a part-time professor at this prestigious university in New Zealand, which he used in particular for regular one- to two-months research stays and to support the education of Auckland’s doctoral students.
Once again, SBE students were honored as real "WiWi Talents". Ann-Kathrin Müller and Madita Petersen were nominated for the program by Professor Manfred Krafft, Director of the Chair of Marketing Management. Due to their exceptional performance during their studies, the two master's students successfully prevailed against 160 other applicants and won one of the 15 coveted scholarship places.
Recently, the Confederation of Laboratories for Artificial Intelligence Research in Europe (CLAIRE) joined forces with the European Research Center of Information Systems (ERCIS) in terms of a Memorandum of Understanding. The collaboration will specifically bundle and foster application-oriented AI research and related activities. Accordingly, the parties strive to encourage direct contact between the members of their organisations.
On the occasion of the cult brand's birthday, Professor Krafft, marketing expert and head of the Chair of Marketing Management (IfM) at the Marketing Center Münster (MCM), gave an interview to "taff" (ProSieben). The interview was broadcasted on German television on May 10, 2021. In this TV special, Manfred Krafft explains what the NIVEA brand means and discusses its success factors.
In his recent publication "Metrics gone wrong: What managers can learn from the 2016 presidential elections" MCM scholar Raoul Kübler discusses together with his colleague Professor Koen Pauwels from Northeastern University, Boston USA how relying on biased market intelligence and targeting the wrong KPIs had fatal consequences for Hillary Clinton’s presidential campaign. The two marketing scholars argue that focusing on traditional polling measures, which only inquired the preference for a candidate but did not take the intention to vote into consideration, substantially mislead the campaign management.
Around 80 percent of people in Germany regularly or occasionally buy organic products. More and more of them are also available from discounters. According to a recent study conducted by the Bundesministerium für Ernährung und Landwirtschaft, discounters are consumers’ second most important point of contact for purchasing organic products. In an interview with Radio RST, Professor Manfred Krafft, head of the Chair of Marketing Management at SBE, talks about the importance of organic products for discount markets.
The organization of examinations at the School of Business and Economics during the Winter Semester 2020/21 was again significantly affected by the contact restrictions to contain the spread of the Corona pandemic. Already in the summer semester 2020, online examinations in various forms were offered in addition to on site examinations at Halle Münsterland and in the lecture hall building at Schlossplatz, where high capacities made it possible to maintain safety distances and restrict contacts.
On March 18, 2021, the “Institut für Marktorientierte Unternehmensführung” (IMU) at the University of Mannheim held its first digital spring conference with the theme "Turning Data into Insights - Customer Engagement in the Digital Age". Subsequently to insightful presentations, the IMU presented the “IMU Research for Practice Award” for scientifically excellent dissertations with high practical relevance for market-oriented corporate management. Since the spring conference could not take place last year, the awarding of the prize to last year's winner Dr. Jonas Schmidt, research fellow at the Chair of Marketing Management (IfM), was first made up for.