Professor Manfred Krafft, head of the Chair of Marketing Management at the University of Münster, has been appointed as "Honorary Professor" at the University of Auckland for a period of three years. Until recently, he was a part-time professor at this prestigious university in New Zealand, which he used in particular for regular one- to two-months research stays and to support the education of Auckland’s doctoral students.

In his recent publication "Metrics gone wrong: What managers can learn from the 2016 presidential elections" MCM scholar Raoul Kübler discusses together with his colleague Professor Koen Pauwels from Northeastern University, Boston USA how relying on biased market intelligence and targeting the wrong KPIs had fatal consequences for Hillary Clinton’s presidential campaign. The two marketing scholars argue that focusing on traditional polling measures, which only inquired the preference for a candidate but did not take the intention to vote into consideration, substantially mislead the campaign management.

The organization of examinations at the School of Business and Economics during the Winter Semester 2020/21 was again significantly affected by the contact restrictions to contain the spread of the Corona pandemic. Already in the summer semester 2020, online examinations in various forms were offered in addition to on site examinations at Halle Münsterland and in the lecture hall building at Schlossplatz, where high capacities made it possible to maintain safety distances and restrict contacts.