The Chair of Digital Transformation, led by Sebastian Hohenberg, is proud to announce its position among the most productive researchers according to the new MKTBIG15^TM Journals ranking. Specifically, Sebastian is ranked as #11 worldwide in the category “most productive within UT Dallas Top 5 journals” and as #12 worldwide within the category “most productive within Marketing FT50 journals”.

The MKTBIG15 Journals ranking is a quarterly updated ranking of research publications in the leading marketing journals. The ranking is based on the research publications in the past five years (2018-2023). For more information about the ranking, please click this link.

This high placement on the MKTBIG15^TM Journals ranking leaderboard underscores our ambition to publish in premier marketing journals to make an impact at the global stage.