The Digital Transformation Playbook : New Business Paradigms for Changing Markets – Summer Term 2025
| Fields of Study | Master |
| Credits | 6 CP/ECTS |
| Module(s) | MCM 15: Specific Topic 2 (if your module is not listed, please refer to your module compendium and your degree's course manager to ensure compatibility with your track of study) |
| Teaching Format | Lectures, workshops & tutorials |
| Examination | Exam & In-class activities, regular examination period |
| Learnweb Cours | The acces data will be communicated in the first lectures |
| Course catalogue | click here |
| Page last updated | 27th May 2025 |
Course Description
The Digital Transformation is rapidly changing our lives, including all types of business relationships. It is the driver of a change process that is more dynamic and multifaceted than ever before, revolutionizing the roles and practices of firms and customers. Importantly, we will witness even more dramatic change over the next years due to the growing power of digital technologies, such as artificial intelligence, virtual and augmented realities, robotics, IoT, and 3D printing. Despite its transformational potential, how the Digital Transformation shapes and changes the basic principles and tactics of marketing is largely neglected in contemporary business education.
Structured around three main pillars – end-users, ecosystems, and agility – the course offers a comprehensive view of the digital landscape. We will dive deeper into the new paradigms of the Digital Transformation of marketing, tackle its strategic, tactical and operational challenges, as well as delineate traditional and new approaches to marketing. To do so, this course takes an interactive teaching approach. This will involve (guest)lectures, interactive case studies, as well as guided hands-on sessions where you will get to try the latest tools in marketing to get to the heart of the intricacies of the marketing landscape.
This course is taught over the 2nd term only.
Schedule
The first lecture will be held*:
Tuesday, June 3rd, 12pm(c.t.), JUR498
Lectures are:
Tuesdays, 12pm(c.t.), JUR498
Thursdays, 10am(c.t.), ULB201
The full schedule will be announced at a later date.
Course overview
