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The head of the group Prof. Dr. Sebastian Hohenberg, is supported by a young and highly-motivated group of Research & Teaching Associates, Student Research Assistants, and an Office Manager.

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  • News
    20.
    Oct.
    2026

    Exploring Digital Transformation in Marketing at MOMC 2026

     
    🤝 Dr. Hendrik Schierwater and Patrick Wöhnl recently attended the 5th Conference on Market-Oriented Management (MOMC 2026) in Mannheim. The conference brought together researchers from different universities to discuss current developments in marketing and market-oriented management. 
    14.
    Oct.
    2026

    Exam inspection | MSc 'Digital B2B Marketing'

     
    The exam inspection for the lecture  'Digital B2B Marketing' (MSc) will take place on:   Monday, 2. November 2026 – 13:00 to 15:00, Seminar room 02 (Schlossplatz 03)
    02.
    Oct.
    2026

    Growth in Times of Radical Change: Sebastian Hohenberg at the IMM Summit in Warsaw

     
    🎤 Prof. Dr. Sebastian Hohenberg recently joined the Industrial Marketing Management Summit: Baltic States at Kozminski University in Warsaw.
    13.
    Jul.
    2026

    Who Coordinates Organizational Growth?

     
    Growth is one of the most important priorities for organizations. Yet growth-related activities are often spread across functions, creating coordination challenges across marketing, sales, product development, and customer success.
    08.
    Jul.
    2026

    Congratulations on a Successful Dissertation Defense!

     
    Congratulations to Hendrik Schierwater on successfully defending his dissertation "Immersive Augmented Reality in Marketing: Mapping the Field, Theorizing and Configuring Value Creation, Demonstrating Effects." 
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Schlossplatz 3
48149 Münster
Germany

digit@wiwi.uni-muenster.de
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