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Team

The head of the group Prof. Dr. Sebastian Hohenberg, is supported by a young and highly-motivated group of Research & Teaching Associates, Student Research Assistants, and an Office Manager.

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Professor & Head of Group

 

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Office Management

 

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Research Associates

 

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Student Research Assistants

 

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  • News
    28.
    Jun.
    2023

    Chair of Digital Transformation Ranked Among Most Productive Marketing Researchers

     
    The Chair of Digital Transformation, led by Sebastian Hohenberg, is proud to announce its position among the most productive researchers according to the new
    01.
    Jun.
    2023

    How to use individual & team incentives effectively

     
    We're excited to share the findings of our latest research, published in the Journal of Academy of Marketing Science (JAMS). Did you know that the dynamics of advice seeking and advice giving within sales teams are greatly influenced by the type of incentives provided?
    27.
    Apr.
    2023

    Recap of Hannover Messe 2023

     
    The University of Münster's Chair for Digital Transformation recently attended the Hannover Messe 2023, where the team immersed in lively discussions and hands-on experiences related to digital transformation, the Metaverse, and extended reality (XR) technologies.
    05.
    Apr.
    2023

    The Future of Business Research: Collaborating and Transforming through XR Technologies

     
    We're excited to share news of an engaging virtual workshop recently organized by the University of Münster's Center for Business Transformation (ChanCe).
    11.
    Jan.
    2023

    Welcome Sarah Jäschke!

     
    Sarah has joined our team on 1st January. She got her master’s degree at the Stralsund University of Applied Sciences focusing on business informatics.
    More news

Contact

Chair of Digital Transformation

Schlossplatz 3
48149 Münster
Germany

digit@wiwi.uni-muenster.de
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