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Team

The head of the group Prof. Dr. Sebastian Hohenberg, is supported by a young and highly-motivated group of Research & Teaching Associates, Student Research Assistants, and an Office Manager.

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Professor & Head of Group

 

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Office Management

 

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Research Associates

 

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  • News
    24.
    Nov.
    2025

    Welcome Diana!

     
    We would like to introduce Diana. Diana is a doctoral student at Bucharest University of Economic Studies (ASE Bucharest) focusing on the impact of new technologies on consumer behaviour, blending neuromarketing, AI, VR/AR, and advertising research.
    17.
    Nov.
    2025

    Spatial Marketing Research at the DTOM

     
    Recently, Prof. Dr. Sebastian Hohenberg was guest at the 5th annual workshop on Digital Technologies in Operations and Marketing (DTOM) at the TUM School of Management. As one of 40 researchers Prof. Dr.
    04.
    Nov.
    2025

    Invitation Accenture fireside chat 2025

     
    Dear Münster students,
    24.
    Oct.
    2025

    Exam inspection | MSc 'Digital B2B Marketing'

     
    The exam inspection for the lecture  'Digital B2B Marketing' (MSc) will take place on:   Monday, 10. November 2025 – 13:00 to 15:00, Seminar room 02 (Schlossplatz 03)
    14.
    Jul.
    2025

    Sebastian Hohenberg is New Associate Editor of the Journal of Marketing Research

     
    We are proud to announce that Prof. Dr. Sebastian Hohenberg is one of the new associate editors of the renowned Journal of Marketing Research (JMR) published by the American Marketing Association.
    More news

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Schlossplatz 3
48149 Münster
Germany

digit@wiwi.uni-muenster.de
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