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Team

The head of the group Prof. Dr. Sebastian Hohenberg, is supported by a young and highly-motivated group of Research & Teaching Associates, Student Research Assistants, and an Office Manager.

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Professor & Head of Group

 

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Office Management

 

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Research Associates

 

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Student Assistants

 

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  • News
    13.
    Jul.
    2026

    Who Coordinates Organizational Growth?

     
    Growth is one of the most important priorities for organizations. Yet growth-related activities are often spread across functions, creating coordination challenges across marketing, sales, product development, and customer success.
    08.
    Jul.
    2026

    Congratulations on a Successful Dissertation Defense!

     
    Congratulations to Hendrik Schierwater on successfully defending his dissertation "Immersive Augmented Reality in Marketing: Mapping the Field, Theorizing and Configuring Value Creation, Demonstrating Effects." 
    15.
    Jun.
    2026

    Prof. Dr. Sebastian Hohenberg named Outstanding Reviewer by the Journal of Marketing

     
    Prof. Dr. Sebastian Hohenberg, Chair of Digital Transformation and Co-Director of the Center for Business Transformation, has been named an Outstanding Reviewer by the Journal of Marketing. Congratulations to Sebastian on this achievement.
    23.
    May.
    2026

    Research Exchange at the 2026 AMA Marketing Strategy Consortium

     
    From May 14–16, Sebastian Hohenberg and Maximilian Prell participated in the 2026 AMA Marketing Strategy Consortium in Atlanta.  
    29.
    Apr.
    2026

    Exam inspection WiSe 25/26 | BSc 'DT&CM'

     
    The exam inspection for the lecture  'Digital Transformation and Changing Markets' (BSc) will take place on:   Firday, 08. Mai 2026 – 13:00 to 15:00, Seminar room 02 (Schlossplatz 03)
    More news

Contact

Chair of Digital Transformation
Schlossplatz 3
48149 Münster
Germany

digit@wiwi.uni-muenster.de
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