How to use individual & team incentives effectively

We're excited to share the findings of our latest research, published in the Journal of Academy of Marketing Science (JAMS). Did you know that the dynamics of advice seeking and advice giving within sales teams are greatly influenced by the type of incentives provided? Our study reveals that individual incentives encourage advice seeking but deter advice giving. Conversely, team incentives stimulate advice giving but reduce advice seeking.

Check out the video summary here

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