The Chair of Digital Transformation, led by Sebastian Hohenberg, is proud to announce its position among the most productive researchers according to the new MKTBIG15TM Journals ranking.
We're excited to share the findings of our latest research, published in the Journal of Academy of Marketing Science (JAMS). Did you know that the dynamics of advice seeking and advice giving within sales teams are greatly influenced by the type of incentives provided? Our study reveals that individual incentives encourage advice seeking but deter advice giving. Conversely, team incentives stimulate advice giving but reduce advice seeking.
Check out the video summary here.
The University of Münster's Chair for Digital Transformation recently attended the Hannover Messe 2023, where the team immersed in lively discussions and hands-on experiences related to digital transformation, the Metaverse, and extended reality (XR) technologies. The event was a great opportunity for the team to explore cutting-edge technologies and connect with professionals from both industry and academia.
We're excited to share news of an engaging virtual workshop recently organized by the University of Münster's Center for Business Transformation (ChanCe). On March 30th, 2023, the Chair for Digital Transformation and the Chair for Transformation of Work, along with other faculty members of the University of Münster’s School of Business and Economics, collaborated to explore the innovative collaboration possibilities of the Metaverse.