News | Page 2 | Chair of Digital Transformation

Recap of Hannover Messe 2023

Exploring the Digital Transformation

The University of Münster's Chair for Digital Transformation recently attended the Hannover Messe 2023, where the team immersed in lively discussions and hands-on experiences related to digital transformation, the Metaverse, and extended reality (XR) technologies. The event was a great opportunity for the team to explore cutting-edge technologies and connect with professionals from both industry and academia.

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The Future of Business Research: Collaborating and Transforming through XR Technologies

Image showing the workshop in XR ChanCe office

We're excited to share news of an engaging virtual workshop recently organized by the University of Münster's Center for Business Transformation (ChanCe). On March 30th, 2023, the Chair for Digital Transformation and the Chair for Transformation of Work, along with other faculty members of the University of Münster’s School of Business and Economics, collaborated to explore the innovative collaboration possibilities of the Metaverse.

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Welcome Patrick Wöhnl!

Makers of The Metaverse: The Future of VR, AR & Mixed Reality Industries

Authority Magazine Interview

Aside from entertainment, how can VR or AR help work or other parts of life?

You can read more about the future of XR technologies and the Metaverse in Prof. Hohenberg's interview, published by the Authority Magazine.

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How to use Virtual Reality to improve new product development

Texas McCombs Big Ideas

Click here to learn about virtual reality technologies and how they can be used to improve firms' new product development: Virtual Reality Provides Real-Life Sales Forecasts | by Texas McCombs | Big Ideas | Medium

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How to negotiate in the digital age

Texas McCombs Big Ideas

Click here to learn about open negotiation - a strategy to negotiate with informed customers: Sellers Who Disclose Prices Can Maximize Profits | by Texas McCombs | Big Ideas | Medium

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Changing the way to market a business

Fox News

Click here to see Prof. Hohenberg speaking on how to grow a business in the digital age: Changing the way to market a business (fox7austin.com)

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