As part of the Research Center for Business Transformation, we conduct cutting-edge research in broad areas ranging from business administration to policy using new technologies (e.g. AR/VR; affective computing; bots). Our work has been published in prestigious journals such as the Journal of Marketing. In our academic pursuits, we strive to combine theoretically sound principles with practical insights. In doing so, we collaborate with industry leaders as well as with our network of top international researchers. We think multi-methodologically, using empirical methods from marketing, psychology, finance and organizational research and applying them to new areas. 

As evidence of our ambition, we are recognized among the top 15 most productive researchers worldwide by the MKT Big 15 ranking  in publishing within the top 5 marketing journals as well as within the marketing FT 50 journals since 2018.