What's the future of marketing and XR research? We believe it's immersive, interactive, and spatial. 💡

That's why we were so excited to be at the International XR-Metaverse Conference 2025, where our research assistant Patrick presented our project: The Spatial Data Platform.

Imagine a platform where researchers can:
✅ Use pre-built environments or create completely custom ones.
✅ Design complex study flows with ease.
✅ Conduct immersive studies with single or multiple participants.
✅ Gather rich spatial data like never before.

The discussions with researchers from diverse fields have given us so much inspiration and confirmed the need for new ways to understand human behavior.

A huge thank you to the teams at Maastricht University School of Business and Economics (DEXLab) and Zuyd Hogeschool for organizing a phenomenal 10th edition. And a special shout-out to the organizers who made it all happen: Roberta Di Palma, Dominik Mahr, Jonas Heller, Tim Hilken, Dai-In Danny Han, Lyvie Schoenmaeckers-Andriessen, and Tijana Lovrinovic!

We're already counting down to XRM 2026! 📣

#XRM2025 #XR #Metaverse #MarketingResearch #Spatial