The future of HR management is influenced by long-term, multi-dimensional change in society. These changes influence the challenges and tasks facing human resources management. Personnel management must provide solutions for the demographic development of the society and its value transformation as well as for the digitization and virtualization of work as well as for the permanent change. Current research projects address, for example, to increase employer-attractiveness in general, to create employer branding, to design new forms of work in digital change, or to develop digital, flexible and agile structures in personnel management.

Selected Publications:

Brast, C., Holtgrave, M., & Flindt, I. (2017). Erfolgsfaktoren des Employer Branding — eine empirische Analyse. PERSONALquarterly, 2017(2), 36–44.
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Brast, C., & Hendriks, J. (2013). ...wie ein Ei dem anderen? — Ein empirischer Vergleich von Arbeitgeberversprechen. PERSONAL quarterly, 65(4), 36–40.
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Brast, C., & Brockmeier, C. (2012). Als die Recruiting-Bilder laufen lernten — Eine empirische Typisierung der Gestaltung von Recruiting-Videos. Zeitschrift Führung — Organisation (zfo), 81(Heft 3/2012), 180–186.
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Brockschnieder, C., Brast, C., & Molinari, C. (2011). Konzeption und Planung von Recruiting-Videos — Auf die Unternehmens- und Personalstrategie kommt es an. Personalführung, 20111(Heft 5), 54–57.
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