Research Area Digital Transformation
Digital Transformation describes the extensive transformation of organizational and commercial activities, processes, competencies and models by the utilization of digital technologies.
This research domain aims to explore digital technologies including their specific opportunities and risks, as well as their strategic implications on organizations and the whole society. Thereby, we focus on current trends and developments.
The core of our research lays on the implications, emerging digital technologies and innovations might have for single organizations and entire industries. Specific challenges differ across industries and firms, but even across departments within a company.
We particularly focus on financial services and automotive companies, which both face tremendous challenges regarding the influences of Big Data Analytics and autonomous / connected driving. Furthermore, we are interested in emerging core technologies, such as Artificial Intelligence (AI), Blockchain and Virtual Reality.
Common elements of digital transformation efforts are:
- Customer experience
- Operational agility
- Culture and digital leadership
- Digital technology integration