Harz, N., Hohenberg, S., & Homburg, C. (2022). Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables. Journal of Marketing, 86(3): 157-179.

Homburg, C., Theel, M., & Hohenberg, S. (2020). Marketing Excellence: Nature, Measurement, and Investor Valuations. Journal of Marketing, 84(4): 1-22.

Atefi, Y., Ahearne, M., Hohenberg, S., Hall, Z., & Zettelmeyer, F. (2020). Open Negotiation: The Back-end Benefits of Salespeople’s Transparency in the Front End. Journal of Marketing Research, 57(6): 1076-1094.

Bommaraju, R., & Hohenberg, S. (2018). Self-selected Sales Incentives: Evidence of their Effectiveness, Persistence, Durability, and Underlying Mechanisms. Journal of Marketing: 82(5), 106-124.

Hohenberg, S., & Homburg, C. (2016). Motivating Sales Reps for Innovation Selling in Different Cultures. Journal of Marketing, 80(2): 101-120.