Recently, Prof. Dr. Sebastian Hohenberg was guest at the 5th annual workshop on Digital Technologies in Operations and Marketing (DTOM) at the TUM School of Management. As one of 40 researchers Prof. Dr. Sebastian Hohenberg presented insights on his current research - in particular: Spatial Marketing Research and therefore he introduced the Spatial Data Platform 💡

Some key features of the platform:

✅ Use pre-built environments or create completely custom ones.

✅ Design complex study flows with ease.

✅ Conduct immersive studies with single or multiple participants.

✅ Gather rich spatial data like never before

In addition to his own presentation, Sebastian was able to gather many exciting impressions from the other researchers and was able to engage in an inspiring exchange. We would like to take the opportunity and once again thank the TUM School of Management and all the organizing committee for organizing such a great Event 🌟