Compensation-Related Metrics and Marketing Myopia
Artz, Martin; Mizik, Natalie
Keywords
Compensation Incentives; Marketing Myopia; Marketing Function; Unintended Effects
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2023
Journal
NIM Marketing Intelligence Review
Volume
15
Issue
1
Start page
40
End page
44
Language
English
ISSN
1865-5866
DOI
Full text