Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?

Homburg, Christian; Artz, Martin; Wieseke, Jan

Keywords

Marketing; Performance Measurement; Management Accounting

Cite as

Homburg, C., Artz, M., & Wieseke, J. (2012). Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?. Journal of Marketing (J Mark), 76(3), 56–77.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2012

Journal
Journal of Marketing

Volume
76

Issue
3

Start page
56

End page
77

Language
English

ISSN
0022-2429

DOI
https://doi.org/10.1509/jm.09.0487