Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?

Homburg, Christian; Artz, Martin; Wieseke, Jan


Keywords
Marketing; Performance Measurement; Management Accounting



Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2012

Journal
Journal of Marketing

Volume
76

Issue
3

Start page
56

End page
77

Language
English

ISSN
0022-2429

DOI