Marketing Performance Measurement Systems: Does Comprehensiveness Really Improve Performance?
Homburg, Christian; Artz, Martin; Wieseke, Jan
Keywords
Marketing; Performance Measurement; Management Accounting
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2012
Journal
Journal of Marketing
Volume
76
Issue
3
Start page
56
End page
77
Language
English
ISSN
0022-2429
DOI