Measuring and Managing Consumer Sentiment in an Online Community Environment
Homburg, Christian; Ehm, Laura; Artz, Martin
Keywords
Management Accounting; Marketing; Consumer; Satisfaction; Online
Publication type
Research article (journal)
Peer reviewed
Yes
Publication status
Published
Year
2015
Journal
Journal of Marketing Research
Volume
52
Issue
5
Pages range
629-641
Language
English
ISSN
0022-2437
DOI