Measuring and Managing Consumer Sentiment in an Online Community Environment

Homburg, Christian; Ehm, Laura; Artz, Martin

Keywords

Management Accounting; Marketing; Consumer; Satisfaction; Online

Cite as

Homburg, C., Ehm, L., & Artz, M. (2015). Measuring and Managing Consumer Sentiment in an Online Community Environment. Journal of Marketing Research, 52(5), 629–641.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2015

Journal
Journal of Marketing Research

Volume
52

Issue
5

Start page
629

End page
641

Language
English

ISSN
0022-2437

DOI
https://doi.org/10.1509/jmr.11.0448