Compensation-Related Metrics and Marketing Myopia

Artz, Martin; Mizik, Natalie

Keywords

Compensation Incentives; Marketing Myopia; Marketing Function; Unintended Effects

Cite as

Artz, M., & Mizik, N. (2023). Compensation-Related Metrics and Marketing Myopia. NIM Marketing Intelligence Review, 15(1), 40–44.

Details

Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2023

Journal
NIM Marketing Intelligence Review

Volume
15

Issue
1

Start page
40

End page
44

Language
English

ISSN
1865-5866

DOI
https://doi.org/10.2478/nimmir-2023-0006

Full text
https://www.nim.org/