From Data to Insights: Driving Corporate Performance

Course Number
Field(s) of Study
ACM18: From Data to Insights: Driving Corporate Performance
FCM15: Elective in Finance
MCM18: Elective in Marketing
EM-SCBA: Selected Chapters in Business Administration
If your module is not listed, please refer to your module manual or contact your degree's course manager to ensure that this course is compatible with your studies.
University Calendar
Learnweb Platform
Course Language


Updated Information With Regard to Covid-19

This course will be offered in the coming summer term starting with the first session on April 21, 2020.

Updated information regarding the course schedule and application has already been integrated into the respective sections of this course page.

Last updated: April 7, 2020.


Course Schedule

Tuesday Early session: 09:00-12:00
Late session: 13:00-16:00
Lecture Weekly 21.04.2020-26.05.2020 Online
Thursday Early session: 12:15-14:00
Late session: 14:00-15:45
Lecture Single date 23.04.2020 Online

Early session: 12:15-14:00
Late session: 14:00-15:45

Exercise Weekly 30.04.2020-14.05.2020 Online

Further information regarding the online class rooms will be communicated via email, during course sessions and on Learnweb.


Additional Information

Credits: 6 CP/ECTS, equivalent to 4 SWS

During the course, please communicate and stay updated via the course page on Learnweb here.

More information on the course can be found here.



Prof. Dr. Martin Artz (responsible)

Silvan Kindinger (accompanying)



For attending this course, you will need to apply via e-mail (
The (new) deadline for applications is the 14th of April.
We will inform applicants and confirm participation until the 20th of April via e-mail.
In case of vacancies after the 20th of April, registering during the first week of the course may be possible.

Your application package should consist of your CV, your transcript of records, and a signed letter of commitment, which you can find here.
Please ensure that you have carefully read the letter of commitment, as your adherence to it is vital.

In your application (email) you have to indicate whether you want to attend the early or late session.
Switching between the sessions during the course is not possible (e.g., attending the early sessions in the first week and late sessions in the second week of the course).
Further, state whether you simply prefer to or must attend the early or late session.
If you must be assigned to a respective session, provide sufficient reasoning (e.g., sessions collide with other courses) and proof.