Master's Theses

At our chair, Master's theses can be written in various research areas (in particular strategic management, strategic innovation management, digital transformation, strategic sustainability management, and strategic success factors of young companies). Master's theses are generally written as empirical work. We are always open to your own suggestions for topics that do not fall within one of the research focus areas (e.g. in the field of strategic HR management). If you are interested in writing a Master's thesis at our department, please contact Kim Vanessa Bröker, specifying the starting quarter and initial topic suggestions. 
 
  • Topic Suggestions

    Below is a list of potential topics for your Master's thesis. The list is not exhaustive and is intended as a guide to possible topics. You are welcome to submit your own topic suggestions.

    Strategic Management

    1. “Firm Survival Strategies during Times of Crisis”
     
    Crises pose severe threats to organizational continuity. This thesis examines the strategic dimensions contributing to firm survival during crises, such as leadership effectiveness, resource allocation, and adaptive strategies. By analyzing panel data or conducting an event study, this research aims to identify best practices that enhance organizational resilience during turbulent times.
     
    Keywords: Crisis Management, Strategic Survival, Organizational Resilience
     
     
    2. “Dynamic Capabilities and Firm Performance: A Contingency View”
     
    The relationship between dynamic capabilities and firm performance is multifaceted. This thesis explores the contingency factors that moderate this relationship, examining how various internal and external conditions, such as market volatility and technological change, affect the effectiveness of dynamic capabilities in driving firm performance.
     
    Keywords: Dynamic Capabilities, Environmental Dynamism, Contingency View
     
     
    3. “The Influence of CEO Turnover on Strategic Dynamism”
     
    CEO turnover can significantly impact a firm’s strategic direction. This thesis explores how leadership changes affect strategic dynamism and organizational change, considering factors like risk appetite and innovation orientation. The goal is to understand how new CEOs can drive or hinder strategic shifts.
     
    Keywords: CEO Turnover, Strategic Dynamism, Leadership Change
     
     
    4. “Top Management Team Characteristics and Firm Outcomes: An Upper Echelons Perspective”
     
    The composition and characteristics of top management teams significantly influence firm outcomes. This thesis investigates how various attributes of top management teams, such as diversity, experience, and cognitive styles, impact strategic decisions and firm-level outcomes like performance and strategic orientation.
     
    Keywords: Top Management Teams, Upper Echelons Theory, Strategic Decisions
     
     
    Strategic Sustainability Management
     
    5. “Determinants of Green Product Innovation: The Role of the Organizational Environment”
     
    Green product innovation is critical for sustainable development. This thesis explores the determinants of green innovation, such as organizational culture, regulatory pressures, and market demand, and how the organizational environment moderates these relationships. The research aims to identify drivers or barriers in order to facilitate green innovation within firms.
     
    Keywords: Green Product Innovation, Sustainability, Environmental Uncertainty
     
     
    6. “Corporate Social Responsibility (CSR) and Sustainable Advantage: A Quantitative Analysis”
     
    CSR activities are increasingly important for modern businesses. This thesis quantitatively analyzes the impact of CSR on firm performance, considering various internal and external contingencies, such as industry type, firm size, and stakeholder expectations, to understand how CSR contributes to sustainable competitive advantage.
     
    Keywords: CSR, Sustainability, Firm Performance, Quantitative Analysis
     
     
    Digital Transformation
     
    7. “Driving Digital Transformation: Strategic Management of Technology Adoption”
     
    Successfully managing digital transformation requires strategic oversight. This thesis investigates how firms strategically manage the adoption of new technologies, such as AI and blockchain, to drive digital transformation. The study will explore factors like leadership traits, resource allocation, and organizational readiness.
     
    Keywords: Digital Transformation, Technology Adoption, Strategic Management
     
     
    8. “Artificial Intelligence in Firm Strategy: Opportunities and Challenges”
     
    AI is transforming corporate strategies across industries. This thesis explores the strategic implications of AI adoption, focusing on the opportunities for enhancing efficiency and innovation, as well as the challenges related to adaption and workforce displacement. The goal is to provide strategic guidelines for successful AI integration.
     
    Keywords: Artificial Intelligence, Firm Strategy, Digital Transformation
     
     
    Strategic Innovation Management
     
    9. “Incumbents and Innovation: Strategic Drivers and Performance Outcomes”
     
    Incumbent firms often struggle to achieve radical innovations. This thesis explores the strategic drivers that enable radical innovation, such as leadership traits, investment in R&D, and collaboration. The study aims to provide insights into overcoming innovation inertia.
     
    Keywords: Radical Innovation, Incumbents, Strategic Drivers, Performance Outcomes
     
     
    10. “Open Innovation Strategies: Managing Internal and External Contingencies”
     
    Open innovation requires careful management of internal and external factors. This thesis explores how firms can strategically manage these contingencies, such as intellectual property concerns, cultural differences, and collaborative networks, to foster innovation and enhance competitive advantage.
     
    Keywords: Open Innovation, Internal Contingencies, External Contingencies
     
     
    Strategic Success Factors of Young Ventures
     
    11. “Startup Team Characteristics for Funding Success”
     
    One of the key elements that investors consider when assessing new ventures is the founding team. This thesis explores attributes of the founding team that drive funding success, such as diversity, previous experiences, and composition. The goal is to provide insights into how young venture teams can be set up for success.
     
    Keywords: Young ventures, Founding teams, funding success
     
     
    12. “Strategic drivers of young venture survival”
     
    A large percentage of young ventures fails within the first three years. Identifying what helps young ventures survive is thus highly relevant for founding teams and investors. This thesis explores drivers of young venture survival, such as team characteristics, innovation activities, or investment type.
     
    Keywords: Young ventures, Survival, Innovation, Founding Team
  • Master's Thesis with Practical Partners

    If you have relevant contacts to companies, there is a possibility of preparing a practice-related Master’s thesis. In this case, it is necessary to contact the chair at an early stage so that arrangements can be made with the company involved. Candidates must provide the chair with the contact details of a specific contact person at the company and ensure that all data used is fully made available to the supervising employee and the head of the chair. It is advisable to discuss a topic with the company and then submit it as a topic proposal to the chair. The final topic will be determined by the chair, possibly in consultation with the specified contact person. In terms of examination law, the practical partner has no say in the evaluation of the work. Contractual agreements between students and companies are also irrelevant in terms of examination law and are the sole responsibility of the students.

  • Application & Registration

    Registration at the Chair

    Before registering at the examination office, please first apply to our chair by contacting Kim Vanessa Bröker, specifying the starting quarter and initial topic suggestions. After your application, you will discuss the topic in more detail with the potential supervisor. To start working on your thesis, you need to fill out the candidate section of the guide card and submit it to your supervisor (download from PAM).

    Registration at the Examination Office

    Registration for Master's theses for the Master of Management is centralized via the Examinations Office of the Faculty of Business and Economics at the University of Münster. The registration periods for the Master's theses can be found on the website of the Examination Office.

  • Formal Requirements

    Theses can be written in English or German. You can find more detailed explanations on the formal requirements for theses on our download page.

  • Issuance of the Topic

    Topics for Master's theses can be submitted digitally or - after prior consultation - directly with the supervisor. The processing period of five months begins when the thesis topic is issued. Public holidays during the processing period are counted as credit accordingly. Nevertheless, the submission date is decisive for the allocation to the respective quarter, regardless of any public holidays credited. Please take this into account when calculating your desired submission date. You can find the online calculator here.

    If you need to extend the processing time, for example, due to illness, please inform your supervisor and submit an official application directly to the Examination Office.

  • Final Submission

    The thesis must be submitted digitally no later than the last day of the processing period. At the end of the document, please include the consent form for the plagiarism check (download from PAM).

    Faculty 04 provides an application, the Thesis Uploader, which must be used for submission. After uploading your thesis, please notify us by sending a brief email to uf@wiwi.uni-muenster.de. Additionally, consult with your supervisor to determine if a printed copy of your thesis is needed.

    A brief guide and FAQ can be found here.