The Business Management Group offers Bachelor’s, Master’s and PhD courses. The courses concern themselves with the commitments, decisions and actions required for a firm to achieve a sustainable competitive advantage.
- The market-based view of strategy largely concentrates on the external opportunities and threats. According to this view, firms achieve a competitive advantage through selecting an industry with low competitive pressures.
- The resource-based view of strategy primarily focuses on the internal strengths and weaknesses of the firm. According to this view, firms achieve a sustainable competitive advantage through the accumulation and application of valuable, rare, imperfectly imitable and non-substitutable resources.
- According to the institution-based view of strategy, firms achieve a competitive advantage through good governance that reduces transaction costs in order to exploit the productivity advantages from an effective division of labor and specialization.