New study: Can a transparent heuristic outperform AI in tracing founder origins?

Prof. Dr. David Bendig (l.), Dr. Jonathan Hoke (m.), Leoni Onken (r.)

Prof. Dr. David Bendig (l.), Dr. Jonathan Hoke (m.), Leoni Onken (r.)
Dear students,
you can find all important information about the course in Learnweb under “ADVANCED ENTREPRENEURIAL MARKETING SOSE 2026, NICO SCHAUERTE.”
The first lecture will take place on 05 June 2026 from 8:00 am to 12:00 pm in room JUR490.

Prof. Dr. David Bendig (l.), Dr. Kristin Gisa (m.), Dr. Thomas Schäper (r.)
Münster’s start-up community is gathering – will you be there?
Join us for an evening of high-energy pitches, authentic networking, and exclusive insights from Henning Emmrich (Co-Founder Frontastic). Plus, find out how to secure up to €270,000 in funding for your own business idea.
When? May 5th, 2026, starting at 5:00 PM
Where? REACH – EUREGIO Start-up Center (Münster)
Highlights: Incubator Pitches & Founders Unplugged
Dear Students,
as part of the transition to the new examination regulations for the Master’s degree program in Business Administration (PO 2025), we would like to address some frequently asked questions regarding ENT05.
Hesse Lignal offers motivated master’s students the opportunity to work on a strategically relevant topic in Market Intelligence & Strategy, with direct exposure to top management and marketing leadership in a leading company in the industry.
Key tasks include the structured analysis of attractive markets and segments, the preparation of robust data for strategic decision-making, the comparison of market potentials (e.g. by applications and customer groups), and the development of a data model to support future market prioritization.

What can past refugee crises teach us about resilience through entrepreneurship – particularly in light of potential new displacement risks?
On March 4, 2026, the project team of RES²CUE – Building resources and resilience through the crisis for Ukrainian entrepreneurs met at the University of Münster.




Prof. Dr. David Bendig (l.), Dr. Thomas Schäper (m.l.), Dr. Lucas Mantke (m.r.), and Dr. Nico Schauerte (r.)
Registration:
Applications for the Project Seminar Entrepreneurship & Digital Innovation are open until February 8th through this form on the CfM website.
Slides from the information event: