Controlling in Marketing und Vertrieb: Planung, Budgetierung und Performance Measurement | Institute of Management Accounting and Control

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Controlling in Marketing und Vertrieb: Planung, Budgetierung und Performance Measurement

Artz Martin

Keywords
Marketing; Vertrieb; Budget; Performance Measurement

Publication type

Thesis (doctoral or post-doctoral)

Publication status

Published

Year

2010

Publisher

Gabler-Verlag

Place

Wiesbaden

Graduation type

Dissertationsschrift

Graduation year

2010

Institution

Universität Mannheim

Language

German

ISBN

978-3-8349-2416-2