Controlling der Kundenzufriedenheit

Artz, Martin

Keywords

Kundenzufriedenheit; Customer Satisfaction; Marketing

Cite as

Artz, M. (2015). Controlling der Kundenzufriedenheit. In Homburg, C. (Ed.), Kundenzufriedenheit (9., pp. 1–24). Wiesbaden: Gabler-Verlag.

Details

Publication type
Research article (book contribution)

Peer reviewed
Yes

Publication status
Published

Year
2015

Book title
Kundenzufriedenheit

Editor
Homburg, Christian

Start page
1

End page
24

Edition
9.

Publisher
Gabler-Verlag

Place
Wiesbaden

Language
German

ISBN
978-3-8349-2911-2