Controlling der Kundenzufriedenheit
Artz, Martin
Keywords
Kundenzufriedenheit; Customer Satisfaction; Marketing
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
2015
Book title
Kundenzufriedenheit
Editor
Homburg, Christian
Start page
1
End page
24
Edition
9.
Publisher
Gabler-Verlag
Place
Wiesbaden
Language
German
ISBN
978-3-8349-2911-2