Presentation of the Business Management Group
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The Business Management Group conducts research and teaching in the broad spectrum of approaches to strategic management. Strategic management comprises all the decisions, commitments and actions aimed at gaining a sustainable competitive advantage. The market-based view of strategy focuses on opportunities and threats of the industry and environment and suggests selecting an industry with low competitive pressures. The resource-based view of strategy focuses on the internal strengths and weaknesses of the firm and suggests accumulating of and applying valuable, rare, imperfectly imitable, non-substitutable and transferable resources. The institution-based view of strategy focuses on good governance that reduces transaction costs in order to exploit the productivity advantages from an effective division of labor and specialization.
The head of the group, Prof. Dr. Stephan Nüesch, is supported by a young and highly-motivated team of three Assistant Professors, Research and Teaching Associates, Student Research Assistants and an Office Manager.