We are pleased to present our Institute’s latest publication “Exploiting Data from Field Experiments” which will be published in the Handbook of Market Research and which is now available online. In their article, Prof. Martin Artz and Hannes Doering are providing a comprehensive overview of methods to analyze data generated from field experiments and describe the relevance, challenges and solutions to identifying causal effects from real-world data. The article discusses various econometric methods and provides an intuitive understanding for managers and researchers alike.

The full article can be accessed here: Exploiting Data from Field Experiments