The running performance of the most diligent football player in German Bundesliga in 2018/19 amounts to 409.24 km. In the same season, 1.37 mn. people have supported the most popular club during their matches. 1:1 standoff was the most frequent result, also in seven out of the last eight years before.

Perform Media Deutschland GmbH, belonging to Perform Group (London), is responsible for all of this data. Students at University of Münster will get the opportunity to meet Dirk Ifsen, Managing Director and Senior Vice President of Perform in Germany, at the Chair of Management Accounting & Control on 18th of June 2019, 6 pm (room JUR 490). He will provide an overview about how Perform collects and analyses data as well as how data is transformed into, for example, videos or editorial content.

Dirk Ifsen has been CEO of Opta Sport Daten AG since 2010. Since the acquisition by Perfom in the year 2013, Ifsen as Managing Director and Senior Vice President is also responsible for the activities of Perform in Germany, Austria and Switzerland. In Germany, Perform cooperates with (among others) Sky, RTL, Sport1, kicker and DFL as well as most of the Bundesliga clubs.