Dr. Ansgar Buschmann, MScEc, BScEc
Former Research Assistant

Chair of Organization, Human Resource Management and Innovation

Universitätsstr. 14-16
48143 Münster



  • 2019

    Research article in proceedings (conference)

    Buschmann, A., Frommeyer, B., & Schewe, G. (2019). Life in plastic — it’s fantastic! Does plastic pollution shape customers sustainable identity in fashion consumption?. In Proceedings of the Fashion: Now & Then, New York, USA.
    More details BibTeX

    Working paper

    Tewes, C., Buschmann, A., & Schewe, G. (2019). Fast Fashion: Eine verbraucherorientierte Analyse zur Verringerung des Massenkonsums.
    More details BibTeX

  • 2018

    Research article in proceedings (conference)

    Buschmann, A., & Schewe, G. (2018). Creating a Third Space — Retail Stores as Travel Destinations. In Proceedings of the International Conference on Tourism and Retail Management (TRMC), Macau.
    More details BibTeX

    Buschmann, A., Esseling, M., Gerdt, S.-O., Lendowski, E., & Schewe, G. (2018). Firm resources as drivers of business model innovation. In Proceedings of the G-Forum Jahreskonferenz, Stuttgart.
    More details BibTeX

    Buschmann, A., Gerdt, S.-O., & Schewe, G. (2018). Business model innovation — Or how a research stream evolves? Longitudinal analysis of the business model research with the special focus on innovation and its measurability. In Proceedings of the G-Forum Jahreskonferenz, Stuttgart.
    More details BibTeX

    Meyer, B., Buschmann, A., & Schewe, G. (2018). Effective innovative Ecosystems: Learnings from Brazil’s most innovative city. In Proceedings of the 7th Latin American and European Meeting on Organization Studies, Buenos Aires, Argentina.
    More details BibTeX

  • 2017

    Research article in proceedings (conference)

    Buschmann, A., Fehlings, C., Gerdt, S.-O., & Schewe, G. (2017). Actors in the sharing landscape — Development of a taxonomy of sharing economy business models. In Proceedings of the G-Forum Jahreskonferenz, Bergische Universität und Historische Stadthalle Wuppertal.
    More details BibTeX

    Buschmann, A., & Lendowski, E. (2017). Wann stirbt ein Geschäftsmodell? Kategorisierung gescheiterter Geschäftsmodelle — Eine Analyse von Großunternehmen. In Proceedings of the G-Forum Jahreskonferenz, Bergische Universität und Historische Stadthalle Wuppertal.
    More details BibTeX

    Buschmann, A., Lendowski, E., Kirpalani, N., & Schewe, G. (2017). Fairy Tale or Future: How 3D Printing Might Change the Apparel Industry. In Proceedings of the Fashion: Now & Then, New York, USA.
    More details BibTeX

    Lendowski, E., Buschmann, A., & Schewe, G. (2017). How Close are Open Innovation Partners? Degrees of Institutionalization of Firm-Consumer Collaboration for Innovation. In Proceedings of the 15th International Open and User Innovation Conference, Innsbruck, Austria, 60–62.
    More details BibTeX

  • 2016

    Research article in proceedings (conference)

    Buschmann, A., Lendowski, E., & Schewe, G. (2016). Consumer-driven Innovation: Integrating Consumers’ Innovation Potential via Product Tests. In Proceedings of the G-Forum 2016, Leipzig, Deutschland.
    More details BibTeX

    Buschmann, A., Meyer, B., & Schewe, G. (2016). Factor State in innovative Ecosystems: a comparison between Brazil and Germany. In Proceedings of the 6th Latin American and European Meeting on Organization Studies, Viña del Mar, Chile.
    More details BibTeX

    Buschmann, A., & Schewe, G. (2016). Karl the King — Designer, Brand, or Business? The Status Quo of Karl Lagerfeld. In Proceedings of the Fashion: Now & Then — Fashion as Art, New York, USA.
    More details BibTeX

    Research article (journal)

    Buschmann, A. (2016). Geschäftsmodelle im Wandel — Evolution und strategische Optionen. Zeitschrift Führung — Organisation (ZfO) (zfo), 85(3), 152–157.
    More details BibTeX

    Buschmann, A., Meyer, B., & Schewe, G. (2016). Factor State in Innovative Ecosystems: a comparison between Brazil and Germany. International Journal of Innovation, 4, 1–15.
    More details BibTeX

  • 2015

    Research article in proceedings (conference)

    Buschmann, A., Schewe, G., & Kirpalani, N. (2015). Brand Heritage in Digital Times: A Case Study on How Burberry Reinvented Itself. In Proceedings of the Fashion: Now & Then — Passé, Presente, New York, USA.
    More details BibTeX

  • 2014

    Research article (book contribution)

    Schewe, G., Nienaber, A., Buschmann, A., Neyer, B., & Käs, M. (2014). Die Verantwortung großer deutscher Dienstleister gegenüber der Gesellschaft — eine longitudinale Analyse der ökologischen Nachhaltigkeitsberichte von 2000 bis 2010. In Tomaschek, N., & Streinzer, A. (Eds.), Verantwortung — Über das Handeln in einer komplexen Welt (pp. 97–112). University — society — industry: Vol. 3. Münster: Waxmann.
    More details BibTeX

    Research article in proceedings (conference)

    Buschmann, A. (2014). How to Sell Fashion Online?: Business Model Innovation in Fashion Retailing — An Evolutionary Perspective. In Proceedings of the Fashion: Now & Then: From Antiquity to Visionary 2014, New York, USA.
    More details BibTeX

    Neugebauer, C., Buschmann, A., & Schewe, G. (2014). Convince or Accuse — The Influence of international acting NGOs on local CSR News Coverage. In Proceedings of the 5th Latin American and European Meeting on Organization Studies (LAEMOS), Havana, Cuba.
    More details BibTeX

    Working paper

    Schewe, G., Buschmann, A., Neugebauer, C., & Grüne, C. (2014). Perzeption und Auswirkungen von CSR-Kampagnen in der Textilwirtschaft. In FATM, (Ed.), Arbeitspapier der Forschungsstelle für Allgemeine und Textile Marktwirtschaft an der Universität Münster: Vol. 42. Münster: WWU.
    More details BibTeX

  • 2013

    Research article in proceedings (conference)

    Buschmann, A., & Kirpalani, N. (2013). Traveling in Style: An Examination of Louis Vuitton Advertisements in Vogue Magazine (1972 — 2012). In Proceedings of the Fashion: Now & Then: Meaning, Media and Mode 2013, New York, USA.
    More details BibTeX

    Research article (journal)

    Nienaber, A., Buschmann, A., Birken, I., & Schewe, G. (2013). Glaubwürdigkeit im Internethandel — Steigern Siegel und Zertifikate die Vertrauenswürdigkeit von Online-Händlern?. Zeitschrift Führung und Organisation (zfo), 82, 273–278.
    More details BibTeX

    Thesis (doctoral or post-doctoral)

    Buschmann, A. (2013). Multi-Channel-Handel — eine kostenspezifische Betrachtung differenzierter Strategieoptionen der Handelsdistribution in einer Einkaufswelt mit multioptionalen Kundenpräferenzen. at the Universität Münster. Münster: WWU.
    More details BibTeX Full text

  • 2012

    Research article in proceedings (conference)

    Buschmann, A. (2012). When Hip-Hop Blew Up Tommy Hilfiger: Globalization with the Help of African American Consumer Culture illustrated by the Case of the Tommy Hilfiger Corporation. In Proceedings of the The Globalization of African-American Business and Consumer Culture, GHI Washington, D.C., USA.
    More details BibTeX

    Nienaber, A., Buschmann, A., & Schewe, G. (2012). Tue Gutes und rede (nicht) darüber? — Eine Analyse zur CSR-Kommunikation in Familienunternehmen der Textilbranche. In Proceedings of the 3. Mittelstandsforum, Frankfurt am Main, Deutschland.
    More details BibTeX

    Nienaber, A., Buschmann, A., & Schewe, G. (2012). E-Commerce Trustworthiness — Which Signals to Add? An Empirical Analysis in the Fashion Industry. In Proceedings of the CASiM 2012, Leipzig, Deutschland.
    More details BibTeX

    Research article (journal)

    Buschmann, A., Liesenkötter, B., Nienaber, A., & Schewe, G. (2012). Alles nur Greenwashing? Wie glaubwürdig berichten Unternehmen über ihr Nachhaltigkeitsengagement?. Zeitschrift für Umweltpolitik und Umweltrecht (ZfU), 35(1), 1–27.
    More details BibTeX

    Schewe, G., & Buschmann, A. (2012). Abspecken, um zuzulegen. io Management — Das Schweizer Magazin für Wissenstransfer und Führungskräfte, 81(4), 24–28.
    More details BibTeX

  • 2011

    Research article in proceedings (conference)

    Buschmann, A. (2011). Social Responsible Investment — Roles and Motives of NGO´s and Investors in Clean Technology Markets. In Proceedings of the oikos Young Scholars Entrepreneurship Academy 2011, Filzbach (Schweiz).
    More details BibTeX

    Nienaber, A., Buschmann, A., Liesenkötter, B., & Schewe, G. (2011). Efficient Use of Open Innovation — Relevance of Intraorganizational Trust between R&D and Marketing: An Experimental Approach. In Proceedings of the World Conference on Mass Customization, Personalization, and Co-Creation: Bridging Mass Customization and Open Innovation, 17. — 19. November 2011, San Francisco, USA.
    More details BibTeX

    Working paper

    Schewe, G., Buschmann, A., & Brüggemann, M. (2011). Restrukturierungsmanagement in der Textilbranche — Das Fallbeispiel Tommy Hilfiger. In Schewe, G. (Ed.), Arbeitspapiere des Lehrstuhls für Betriebswirtschaftslehre, insb. Organisation, Personal und Innovation der Westfälischen Wilhelms-Universität Münster: Vol. 41. Münster: WWU.
    More details BibTeX