When Hip-Hop Blew Up Tommy Hilfiger: Globalization with the Help of African American Consumer Culture illustrated by the Case of the Tommy Hilfiger Corporation

Buschmann, A

When Hip-Hop Blew Up Tommy Hilfiger: Globalization with the Help of African American Consumer Culture illustrated by the Case of the Tommy Hilfiger Corporation

Buschmann A

Cite as

Buschmann, A. (2012). When Hip-Hop Blew Up Tommy Hilfiger: Globalization with the Help of African American Consumer Culture illustrated by the Case of the Tommy Hilfiger Corporation. In Proceedings of the The Globalization of African-American Business and Consumer Culture, GHI Washington, D.C., USA.

Details

Publication type

Research article in proceedings (conference)

Peer reviewed

Yes

Publication status

Published

Year

2012

Conference

The Globalization of African-American Business and Consumer Culture

Venue

GHI Washington, D.C., USA

Language

English