Brand Heritage in Digital Times: A Case Study on How Burberry Reinvented Itself
Cite as
Buschmann, A., Schewe, G., & Kirpalani, N. (2015). Brand Heritage in Digital Times: A Case Study on How Burberry Reinvented Itself. In Proceedings of the Fashion: Now & Then — Passé, Presente, New York, USA.Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2015
Conference
Fashion: Now & Then - Passé, Presente
Venue
New York, USA
Language
English