Efficient Use of Open Innovation – Relevance of Intraorganizational Trust between R&D and Marketing: An Experimental Approach

Nienaber A, Buschmann A, Liesenkötter B, Schewe G



Publication type
Research article in proceedings (conference)

Peer reviewed
Yes

Publication status
Published

Year
2011

Conference
World Conference on Mass Customization, Personalization, and Co-Creation: Bridging Mass Customization and Open Innovation, 17. - 19. November 2011

Venue
San Francisco, USA

Language
English