Efficient Use of Open Innovation – Relevance of Intraorganizational Trust between R&D and Marketing: An Experimental Approach
Cite as
Nienaber, A., Buschmann, A., Liesenkötter, B., & Schewe, G. (2011). Efficient Use of Open Innovation — Relevance of Intraorganizational Trust between R&D and Marketing: An Experimental Approach. In Proceedings of the World Conference on Mass Customization, Personalization, and Co-Creation: Bridging Mass Customization and Open Innovation, 17. — 19. November 2011, San Francisco, USA.Details
Publication type
Research article in proceedings (conference)
Peer reviewed
Yes
Publication status
Published
Year
2011
Conference
World Conference on Mass Customization, Personalization, and Co-Creation: Bridging Mass Customization and Open Innovation, 17. - 19. November 2011
Venue
San Francisco, USA
Language
English