Efficient Use of Open Innovation – Relevance of Intraorganizational Trust between R&D and Marketing: An Experimental Approach

Nienaber A, Buschmann A, Liesenkötter B, Schewe G

Publication type

Research article in proceedings (conference)

Peer reviewed

Yes

Publication status

Published

Year

2011

Conference

World Conference on Mass Customization, Personalization, and Co-Creation: Bridging Mass Customization and Open Innovation, 17. - 19. November 2011

Venue

San Francisco, USA

Language

English