Dr. Wayne D. Hoyer
Visiting International Professor (VIP)

University of Texas, Austin (USA)
Datum/Zeitraum des Besuches: 
18. November 2019 bis 25. November 2019
  • Über

    The Marketing Center Münster is pleased to welcome Dr. Wayne D. Hoyer from the University of Texas in Austin, USA. Dr. Hoyer is an expert in Consumer Behavior, Customer Insight, and Marketing Communications. His research encompasses amongst others, Processing and Decision Making, Customer Relationship Management, and Advertising Information Processing. He belongs to the worldwide leading researchers in the area of Consumer Behavior.

    Dr. Hoyer is already accompanying the master’s course Consumer Behavior for several years. Also, this semester Dr. Hoyer will be back in Münster to share his insights with students visiting the lecture. As he is a long-standing guest at the MCM, he bears the title VIP (Visiting International Professor) at the University of Münster

    We are looking forward to welcoming Dr. Hoyer at the MCM and having a productive and inspiring time together. Dr. Hoyer will be in Münster from November 18 to November 25. Students interested in visiting one of his lectures are cordially invited to do so (application by e-mail to Felix Lehmkuhle).