The Marketing Center Münster (MCM) is very pleased to welcome Dr. Wayne D. Hoyer from the University of Texas this winter semester. Dr. Hoyer is a long-standing guest at the MCM and for several years he accompanied the master course Consumer Behavior. In 2020, Dr. Hoyer was unable to teach the course on-site due to the pandemic. Thus, we are all looking forward to welcome him back in person this year. Dr. Hoyer will be in Münster from the 15th to the 22nd of November 2021. Students who are interested in attending one of his lectures are very welcome to do so. However, due to the ongoing pandemic, we ask for registration via email to Nina Mack.

Dr. Hoyer's research expertise is in consumer behavior, customer insight, and marketing communications. He is one of the world's leading researchers in the field of consumer behavior and his studies cover, among others, processing and decision making, customer relationship management, and advertising information processing.