The Marketing Center Münster (MCM) is very pleased to welcome Prof. Wayne D. Hoyer from the University of Texas this winter semester. Prof. Hoyer is a long-standing guest at the MCM and for several years he accompanied the master course Consumer Behavior.  Thus, we are all looking forward to welcome him back in person this year. Prof. Hoyer will be in Münster from the 9th to the 21st of November 2023. Students who are interested in attending one of his lectures are very welcome to do so.

Prof.. Hoyer's research expertise is in consumer behavior, customer insight, and marketing communications. He is one of the world's leading researchers in the field of consumer behavior and his studies cover, among others, processing and decision making, customer relationship management, and advertising information processing.