Vorlesung Master: Customer-Centric Innovation
| Format |
Customer-Centric Innovation takes place in SoSe 2024 in the week from 18.03.2024-22.03.2024. Lecture: Mon - Thu 08:30 to 17:00h and Fri 11:00 - 16:30 h Registrations for the seminar in the summer semester are already closed. Thank you very much for your interest, we are looking forward to an exciting seminar! |
| Language | English |
| Credit Points | 6 |
| Content | The course provides an introduction to customer-centric innovation development. This involves understanding the intellectual foundations, underlying methodology, and general mindset necessary to develop innovations from a customer’s point of view. As part of this course, you will have the opportunity to become familiar with innovation methods relevant in practice and apply them in a university related context. During the five-day seminar, you will develop a customer-centric innovation in your group and learn how to translate an idea into a real market test. Classroom sessions will comprise a mixture of classical lectures (theory foundations), innovation development (application), and presentations. |
| Learning Outcomes |
1. Theory foundations: understand the fundamental purpose of customer-centric innovation 2. Application: familiarize with and apply state-of the-art methods for customer-centric innovation 3. Personal development: enable participants to methodically derive innovative ideas and reflect upon them |
| Examination |
1. Student presentation and colloquium in groups (40%) 2. Individual written essay (60%) |
| Presence | On-site attendance is mandatory. |
| Contact |