Professional Experience

Since 07/2021 Assistant Professor at the Institute for Entrepreneurship, University of Muenster, Germany

03/2017 – 07/2021 Research Associate & Lecturer at the University of Applied Sciences Muenster, Germany

11/2018 – 06/2021 Co-Founder & COO at RocketDNA B.V., Netherlands

02/2017 – 12/2019 Consultant Digital Transformation and Omnichannel at VuP GmbH, Vallée und Partner, Germany

02/2016 – 01/2017 Thesis Student in Sales Strategy at CLAAS Global Sales, Germany

Academic Career

• RWTH Aachen University, Germany (Ph.D.)
• University of San Diego, USA (visiting scholar)
• Aarhus University, Denmark (M.Sc.)
• Indian Institute of Management Calcutta, India (studies abroad)
• University of Muenster (B.Sc.)
• Universidade de Vigo, Spain (studies abroad)