Dear Students,

as part of the transition to the new examination regulations for the Master’s degree program in Business Administration (PO 2025), we would like to address some frequently asked questions regarding ENT05.

Status and Content
ENT05 is not a new module; rather, it corresponds in content to the former module “Go-to-Market Management” (ENT02). Under the new examination regulations, it is now offered as an elective module in the Minor Entrepreneurship and will take place in the second term of the summer semester.
The module focuses on brand positioning, go-to-market strategies, and customer touchpoints for start-ups.

Registration and Schedule
No separate registration is required. Registration takes place via SAP (exceptions may apply).

Recognition Major Marketing
Recognition as a module outside the major is generally possible. Students in the Marketing major may therefore participate in the module on a regular basis.
For specific questions regarding recognition, please contact Phil Wienecke (MCM).

Assessment
The final module assessment consists of an 18-minute video pitch.

Further details can be found in the module description for PO 2025.

Best regards,
Your ENT Team