Englisch

Strategic management is characterized by a multitude of models and frameworks. The theoretical foundation and the interdependencies between the different models often get lost. This course provides a coherent theoretical framework that combines the most important theories of strategic management and answers how firms can achieve a sustainable competitive advantage. Through case studies and exercises students learn how firms select a suitable industry, how firms position within this industry, how firms develop and use core competencies, and how firms create efficient governance structures. The students also learn about the importance of leadership in implementing suitable actions in practice.

Students learn to analyze and assess the essential questions in strategic management. The students learn how leadership influences the implementation of strategic actions.

By conducting a case study as a team, students develop and strengthen various soft skills. Students learn how to efficiently and effectively work as a team, how individual attitudes, preferences and behaviors influence the quality of team decisions, what kind of communication facilitates or hinders team collaboration.

Presentation of a team case study (40%)
Final exam (60%)

Compulsory attendance during presentations.

Prof. Dr. Verena Rieger, Dr. David Lohmar