The Greenhushing Trap

Maibaum, Frederik; Reppmann, Manuel; Edinger-Schons, Laura Marie; Foege, Nils

Keywords

greenhushing; sustainability communication

Cite as

Maibaum, F., Reppmann, M., Edinger-Schons, L. M., & Foege, N. (2025). The Greenhushing Trap. MIT Sloan Management Review, 67(2).

Details

Publication type
Research article (journal)

Peer reviewed
No

Publication status
Published

Year
2025

Journal
MIT Sloan Management Review

Volume
67

Issue
2

ISSN
1532-9194