Course in the bachelor's program (PO 2018/PO 2022, key skills module)

Assessment: Regular attendance and active participation in the seminar, experience report

(Morning group: 8:15 a.m.–11:45 a.m.; Afternoon group: 12:15 p.m.–3:45 p.m.)

(Friday, December 12, 2025 - Alternate date)

For exact timing and locations please always refer to the course overview

The aim of the course is to expand students' personal and social skills.

Contents:

• Communication: Fundamentals of communication, our basic attitudes and their effects on our interactions, questions, questioning techniques, and listening.
• Presentation techniques: Forms of presentation (text, graphics, images), designing information carriers, professional use of media
• Rhetoric: Personal impact, overcoming stage fright, appearing confident and assured, attracting attention, captivating listeners, statements – short speeches – factual presentations.
• Leadership: Leadership style/behavior in everyday life, task orientation vs. employee orientation, openness and feedback in the workplace.
• Work and self-organization: Principles of action and design, organizing tasks and planning time, setting goals and priorities.
• Creativity techniques: The creative process, conditions that promote creativity, using creative methods.

Methodology: Lecture, questioning development, group work, practical exercises

• For didactic reasons, the number of participants is limited to 15 participants in each group.
• It is not possible to switch between groups.
• Applications can be submitted till September 21, 2025. Please apply here 
• In order to participate in the event, a binding commitment to the Institute for Marketing is required (after receiving confirmation of a place). Otherwise, the place will be forfeited.
• After confirmation of admission to the seminar, a binding registration for examination purposes must still be made with the Examination Office!