Lecture Master: Customer-Centric Innovation


-----  Please note that the seminar "Customer Centric Innovation" will be canceled in the winter semester of 2024/25.

The seminar is expected to be offered again in the summer semester of 2025 (March). ------


Customer-Centric Innovation will take place in the SoSe 2024 during the week from 18.03.2024-22.03.2024. 

Lecture: Mon - Thu 08:30 to 17:00h and Fri 11:00 - 16:30 h

Important information: Whether and when the course will take place in the coming winter semester has not yet been decided. As soon as we have information, we will publish it on the course website.

Language English
Credit Points  6
Content The course provides an introduction to customer-centric innovation development. This involves understanding the intellectual foundations, underlying methodology, and general mindset necessary to develop innovations from a customer’s point of view. As part of this course, you will have the opportunity to become familiar with innovation methods relevant in practice and apply them in a university related context. During the five-day seminar, you will develop a customer-centric innovation in your group and learn how to translate an idea into a real market test. Classroom sessions will comprise a mixture of classical lectures (theory foundations), innovation development (application), and presentations.
Learning Outcomes

1. Theory foundations: understand the fundamental purpose of customer-centric innovation

2. Application: familiarize with and apply state-of the-art methods for customer-centric innovation

3. Personal development: enable participants to methodically derive innovative ideas and reflect upon them


1. Student presentation and colloquium in groups (40%)

2. Individual written essay (60%)

Presence On-site attendance is mandatory.

Niklas Laubrock