Efficient Use of Open Innovation – Relevance of Intraorganizational Trust between R&D and Marketing: An Experimental Approach
Zitieren als
Nienaber, A., Buschmann, A., Liesenkötter, B., & Schewe, G. (2011). Efficient Use of Open Innovation — Relevance of Intraorganizational Trust between R&D and Marketing: An Experimental Approach. In Proceedings of the World Conference on Mass Customization, Personalization, and Co-Creation: Bridging Mass Customization and Open Innovation, 17. — 19. November 2011, San Francisco, USA.Details
Publikationstyp
Forschungsartikel in Sammelband (Konferenz)
Begutachtet
Ja
Publikationsstatus
Veröffentlicht
Jahr
2011
Konferenz
World Conference on Mass Customization, Personalization, and Co-Creation: Bridging Mass Customization and Open Innovation, 17. - 19. November 2011
Konferenzort
San Francisco, USA
Sprache
Englisch