At the Center for Business Transformation, we are dedicated to addressing the complexities of societal and technological shifts through collaborative research. Our interdisciplinary approach brings together experts from various fields to tackle the challenges posed by radical change. Currently, our activities are organized into three dynamic research groups: 

This research group examines the evolving landscape of work from a scientific perspective, investigating how emerging work models, technologies, and organizational practices shape the future of work. The group focuses on evidence-based analysis of key developments including flexible work arrangements, transparency initiatives, and innovative work structures, studying their effects on employee outcomes, organizational performance, and workplace dynamics.

Full description of the Research Group Future of Work Science here

This research group focuses on advancing business research through three-dimensional, interactive spaces (3VIS), enabled by breakthroughs in extended reality (XR) technologies such as virtual, augmented, and mixed reality (VR, AR, MR). These immersive environments combine high external validity, similar to field research, with the controlled conditions of laboratory experiments. 

Full description of the Research Group Spatial Business Research here

We live in an age marked by digital disruption, sustainability imperatives, and growing economic uncertainty. This research group examines how firms can navigate and lead through such transformations. It focuses on organizational-level enablers and barriers to successful change—ranging from growth strategies for the digital age to structural ambidexterity and emerging leadership models, such as fractional or hybrid leadership.

Full description of the Research Group Transformation Strategy here

Each of these research groups plays a critical role in understanding and addressing the challenges and opportunities presented by radical change in the modern world.