This research group focuses on advancing business research through three-dimensional, virtual, and interactive spaces (3VIS), enabled by breakthroughs in spatial technologies such as virtual, augmented, and mixed reality (VR, AR, MR). These immersive environments combine high external validity, similar to field research, with the controlled conditions of laboratory experiments.
The group explores how spatial technologies influence human behavior, organizational practices, and societal trends. By integrating expertise in behavioral science and spatial computing, it aims to shape the future of business research through interdisciplinary approaches and 3VIS methodologies. The group also leverages the eXtend platform at the University of Münster, contributing to the development of a global research infrastructure for spatial business research.
Participating researchers
Prof. Dr. Julia Backmann
Professor for Transformation of Work at the University of Münster
Prof. Dr. David Bendig
Institute for Entrepreneurship
Prof. Dr. Tobias Brandt
ERCIS - European Research Center for Information Systems
Chair of Digital Innovation and the Public Sector at the University of Münster
Prof. Dr. Thorsten Hennig-Thurau
Professor for Marketing & Media
Prof. Dr. Guido Hertel
Professor of Organizational and Business Psychology
Prof. Dr. Sebastian Hohenberg
Professor for Digital Transformation at the University of Münster
Prof. Dr. Jakub Krukar
Junior Professor in Spatial Cognition at the University of Münster
Prof. Dr.Thomas Langer
Chair of Finance at the University of Münster
Prof. Dr. Angela Schwering
Institute for Geoinformatics
Prof. Dr. Jan vom Brocke
Director of ERCIS - European Research Center for Information Systems
Chair of Information Systems & Business Process Management at the University of Münster
Dr. Lea Püchel
Institute for Information Systems
Chair of Digital Innovation and the Public Sector