The Style of Communication is Decisive! Results of Different Kinds of Relationships with Innovation Averse Customers when Launching New Products

Nienaber A, Schewe G

Zitieren als

Nienaber, A., & Schewe, G. (2011). The Style of Communication is Decisive! Results of Different Kinds of Relationships with Innovation Averse Customers when Launching New Products. In Proceedings of the Portland International Center for Management of Engineering and Technology (PICMET), Portland, Oregon.

Details

Publikationstyp
Forschungsartikel in Sammelband (Konferenz)

Begutachtet
Ja

Publikationsstatus
Veröffentlicht

Jahr
2011

Konferenz
Portland International Center for Management of Engineering and Technology (PICMET)

Konferenzort
Portland, Oregon

Sprache
Englisch