Seminar: Artificial Intelligence in Research Methodologies
| Field(s) of Study | Master |
| Credits | 12 CP/ECTS |
| Module(s) | MCM16/17 (if your module is not listed, please refer to your module compendium and your degree's course manager to ensure compatibility with your track of study) |
| Teaching Format | Lectures & workshops |
| Examination |
Seminar paper + presentation Please remember to register at the Examinations Office (PAM) during the early registration period! |
| Learnweb course | The access data will be communicated in the kick-off session. |
| Course catalogue | click here |
| Page last updated | 20th December 2023 |
News
The MCM registration is now closed
Course Overview
The rise of Artificial Intelligence (AI) in research marks a transformative era in the exploration and understanding of complex problems across various domains. AI, with its advanced algorithms and machine learning capabilities, has revolutionized the way research is conducted, offering unprecedented speed, efficiency, and accuracy. This technological advancement has not only accelerated the pace of discovery but also opened new frontiers in predictive analytics, leading to more informed decision-making and innovative solutions. The integration of AI in research methodologies is particularly notable, as it enhances traditional techniques with predictive modeling, natural language processing, and deep learning, thereby expanding the scope and depth of research inquiries. As AI continues to evolve, it promises to further reshape the landscape of research, driving forward the boundaries of human knowledge and capability.
This seminar explores the innovative integration of AI and Large Language Models (LLMs) in various research methodologies. Focusing on the realm of marketing, the seminar will guide students through the application of AI in enhancing traditional research methods such as interviews. Participants will have the opportunity to conduct their own market research project, applying the principles and techniques learned.
Schedule
| What? | when? | Where? |
|---|---|---|
| Kick-off meeting (incl. presentation of topics) |
17.04.24 14.15h - 15.45h |
Seminar room 02, Schlossplatz 3 |
| Selection of preferred topics | 22.04.24 | Learnweb |
| Assignment of topics | 03.05.24 | Learnweb |
| Workshop: (1) Conducting Marketing Research with AI and (2) writing effective literature reviews | 08.05.24 12:15h-15:45h |
Seminar room 02, Schlossplatz 3 |
| Hand-in deadline for paper | Mid-July | Learnweb |
| Hand-in deadline for presentation | End-July | Learnweb |
| Presentations | Beginning/Mid-August |
Seminar room 02, Schlossplatz 3 |