Digital Transformation & Changing Markets

Field(s) of Study  Bachelor
Credits  6 CP/ECTS
Module(s)  Special Topics in Radical Change + Transformation A/B
(if your module is not listed, please refer to your module compendium and your degree's course manager to ensure compatibility with your track of study)
Teaching Format    Lectures, workshops & tutorials
Examination  Exam
Learnweb course  Learnweb
Course catalogue Course catalogue

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Course Description

This course delves into the profound impact of technology on business and society, highlighting how it revolutionizes our daily lives, work, and interactions. Structured around three main pillars – end-users, ecosystems, and agility – the course offers a comprehensive view of the digital landscape. Enhanced by our collaboration with a variety of leading companies in consulting, manufacturing, and IT, students gain exclusive access to expert speakers, real-world case studies, and hands-on group projects. This provides an in-depth understanding of the ongoing radical changes driven by digitalization. As traditional markets and industries undergo rapid transformation, this course equips students with the essential knowledge to understand and leverage the key concepts, trends, and drivers of digital transformation. Through a mix of theoretical frameworks and practical applications, including an introduction to emerging technologies like XR, Blockchain, and AI & Chatbots, students will learn how companies are adapting and innovating to stay competitive and relevant in this fast-evolving digital era. The course encourages active participation, assignments, and projects for practical learning, making it an engaging and enriching journey through the world of digital transformation.

This course is taught over the entire semester (1st AND 2nd term)* 

 

Schedule

The first lecture will be held*:

Tuesday, April 9th, 10am(c.t.), Jur 2

Lectures are:

Tuesdays, 10am(c.t.), Jur 2

Thursdays, 2pm(c.t.), JO 1

Lecturer(s)

Prof. Dr. Sebastian Hohenberg (responsible)                   

Patrick Wöhnl, M.Sc. (accompanying)