Project Seminar with XIMEA: "Marketing Innovative Products: The Introduction of a Precision Camera"- Winter Term 2025/2026
| Field(s) of Study | Master |
| Credits | 12 CP/ECTS |
| Module(s) | MCM16/17 (if your module is not listed, please refer to your module compendium and your degree's course manager to ensure compatibility with your track of study) |
| Teaching Format | Lectures & workshops |
| Examination |
Seminar paper + presentation Please remember to register at the Examinations Office (PAM) during the early registration period! |
| Learnweb course | The access data will be communicated in the kick-off session. |
| Course catalogue | |
| Page last updated | 10th November 2025 |
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Course Overview
This seminar offers a unique opportunity to collaborate with XIMEA, a Münster-headquartered company dedicated to architecting and delivering the smallest and fastest imaging and sensing solutions and systems with sophisticated simplicity for generations. XIMEA's innovative products thrive in a distinctive eco-space of cameras, embedded computing options, and diverse operating systems. In this seminar, you will tackle the real-world challenge of developing and conceptualizing a market launch for XIMEA's new 360-degree camera.
Working in teams of 3 to 4 students, you will comprehensively address this topic. Your responsibilities will include:
- Identifying Best Practices: You will conduct thorough research to identify current best practices from both academic literature and real-world industry applications.
- Expert Engagement: You will have the opportunity to conduct expert interviews with XIMEA's employees, gaining firsthand insights into their operations and market challenges.
- Systematic Literature Review: A core task will be to write a systematic literature review on a predefined topic within the field of bringing innovations to market in the digital age. This review will not only synthesize existing knowledge but also derive actionable insights for managerial practice and identify promising future research directions.
- Marketing Campaign Development & Conceptual Testing: Based on your research and insights, design a comprehensive, integrated marketing campaign for the new 360-degree camera. This includes defining target audiences, value propositions, key messaging, channel selection (digital and traditional, where appropriate), and core campaign elements. Outline methods for conceptual testing or validating key aspects of your proposed campaign.
The specific business problems will be presented to you by company representatives in the kick-off meeting. During the first weeks, you will review relevant literature, scientifically substantiate your approach, and work out your project plan which you document in a concept paper and present in the interim presentation. You will apply quantitative and/or qualitative methods to address your focal issue. You will write a final seminar paper and present your results on the last day of the course.
Schedule
| What? | when? | Where? |
|---|---|---|
| Kick-off meeting (incl. presentation of topics) |
22.10.25 14:15h – 15:45h |
XIMEA Office Am Mittelhafen 16 |
| Selection of preferred topics | 24.10.25 | Learnweb |
| Assignment of topics | 27.10.24 | Learnweb |
| Workshop: writing effective literature reviews |
05.11.25 |
Seminar room 02, Schlossplatz 3 |
| Hand-in deadline for paper | 06.01.2026, 3pm! | Learnweb |
| Hand-in deadline for presentation and class outline | 09.01.2026, 3pm! | Learnweb |
| Presentations | 13.10.2026 (starting at 1..15pm) | XIMEA Office Am Mittelhafen 16 |