The Chair of Digital Transformation (DIGIT) is proud to announce that Sebastian Hohenberg has been named co-recipient of the 2025 Varadarajan Award for Early Career Contributions to Marketing Strategy Research, awarded by the American Marketing Association’s (AMA) Marketing Strategy Special Interest Group. The Varadarajan Award is one of the field’s most prestigious recognitions and honors scholars whose work has made an exceptional contribution to marketing strategy research and practice. The selection committee evaluates recipients’ overall influence, research quality and quantity, and research leadership.

We warmly congratulate Sebastian on this outstanding achievement. Notably, he is only the second professor based at a German university to receive this honor.