🤝 Dr. Hendrik Schierwater and Patrick Wöhnl recently attended the 5th Conference on Market-Oriented Management (MOMC 2026) in Mannheim. The conference brought together researchers from different universities to discuss current developments in marketing and market-oriented management. 

💡 Several presentations explored the role of emerging technologies in marketing, including artificial intelligence, consumer responses to AI-generated interactions, and the implications of AI systems for autonomy. These topics provided starting points for discussions on how digital transformation is reshaping marketing practices and creating new challenges and opportunities for businesses. 

🌍 Beyond the presentations, the conference offered opportunities to exchange ideas, discuss ongoing research, and strengthen connections across universities. 

💬 Many thanks to the organisers and fellow participants for the engaging discussions and inspiring exchange. We look forward to the next conference!